A Content Analysis of Digital Marketing Strategies of Formula Companies and Influencers to Promote Commercial Milk Formula in Hong Kong. [PDF]
Ng WC +5 more
europepmc +1 more source
Unnatural Causes: Cryptocurrencies, Carbon Credits, and the rise of Neoliberalism from Below
ABSTRACT Klima is a carbon‐backed cryptocurrency running as a decentralized autonomous organization (DAO). In 2021, it had accumulated 9 million metric tons of digital carbon credits and reached a market value of more than US$1 billion. In 2023, its treasury stored twice as many carbon credits, but its spot price was a tiny fraction compared to 2021 ...
Riccardo De Cristano, Alexander Paulsson
wiley +1 more source
Leveraging Large Language Models to Identify Engagement-Driving Features in Vaping-Related TikTok Videos: Cross-Sectional Study. [PDF]
Xie Z +7 more
europepmc +1 more source
Do digital platforms create entrepreneurial opportunities? Evidence from marginal areas
Abstract Research Summary This article enters the debate on the effects of digital platforms on entrepreneurial opportunities by estimating whether the entry of a home‐sharing platform shapes entrepreneurial decisions in marginal areas. We add a novel perspective to the literature, as we contend that when economic conditions are unfavorable, digital ...
Francesco Luigi Milone +2 more
wiley +1 more source
Driving the Consumer Adoption of Halal Cosmetics: A Systematic Review Using PRISMA and TCCM Framework. [PDF]
Raza MW, Uddin F, Rahman O, Hossain MB.
europepmc +1 more source
Strategic framing of novel ideas: How contestation shapes the evolution of novelty
Abstract Research Summary Entrepreneurs use strategic framing to gain support for their novel ventures, products, and services. A key challenge entrepreneurs face is that audiences often contest frames that introduce novel ideas, especially when these ideas disrupt audiences' mental and business models.
Janina Klein +2 more
wiley +1 more source
Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming. [PDF]
Cheng G, Li W, He M, Liao L.
europepmc +1 more source
One independent or many independent? The relationship among self-construal, number of brand endorsers, and brand attitudes. [PDF]
Liang S +5 more
europepmc +1 more source
Editor's Spotlight/Take 5: Is Platelet-rich Plasma Effective in Treating Achilles Tendinopathy? A Meta-analysis of Randomized Clinical Trials. [PDF]
Leopold SS.
europepmc +1 more source

