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Making the most of your cellar door in a COVID-19 world
2021Government restrictions on business operators introduced to curb the spread of COVID-19 have upended advice to grow cellar door sales by increasing visitor numbers — that’s if such restrictions allow them to stay open at all. Justin offers his thoughts on how owners of cellar doors might make the best of a less this ideal situation.
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Australian wine industry cellar door research study 2013
2014The visitor profile is female-dominated, highly educated, small household size, high income. Most visitors originate from the main cities (Adelaide, Sydney, Melbourne, Brisbane and Perth). Overseas visitors represent only 6% of total visitors.Wine consumption is on average 1.25 bottles wine per week.
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2009
This chapter discusses how success is perceived with respect to winery tourism. It examines cellar door sales as one component or measure of that success - and the factors that may influence those sales. Cellar door sales constitute around 10 per cent of total sales within this relatively newly developed wine-producing area.
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This chapter discusses how success is perceived with respect to winery tourism. It examines cellar door sales as one component or measure of that success - and the factors that may influence those sales. Cellar door sales constitute around 10 per cent of total sales within this relatively newly developed wine-producing area.
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International Journal of Wine Business Research
Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament +2 more
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Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament +2 more
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Is cellar door an opportunity for bag-in-box? A consumer preferences analysis in the Italian wine market [PDF]
In Italy, the cellar door activities are being transformed. The local, daily and low involved consumer, purchasing bulk wine, is slowly being replaced by the consumer-tourist. This research focuses on the role of packaging for the consumers who purchases wine from the cellar door, in order to understand the benefits they expects to obtain.
CAPITELLO, Roberta +2 more
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Millennials and Generation X: understanding perceptions of wine and cellar door experiences
2016Purpose The primary aim of this research is to investigate and compare the satisfaction of Generations X and Y at the cellar door in an Old World (Douro Valley) and a New World wine region (Napa Valley), including an assessment of demographic and psychographic profiles.
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Cellar door: direct sales, brand building and relationships
2008C. Michael Hall, Richard Mitchell
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What information sources do visitors use when planning to visit a winery's cellar door?
2017When planning to visit a winery's cellar door, there are a large number of sources that can be used to aid a consumer's visit decision. Newspapers, magazines, previous winery visits. previous exposure to the winery's brand label, brochures, the winery's own website and visitor information centres are just some examples of information sources visitors ...
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Door-to-Balloon Time and Mortality among Patients Undergoing Primary PCI
New England Journal of Medicine, 2013Jeptha P Curtis, Hitinder S Gurm
exaly

