Results 151 to 160 of about 1,579 (172)

Survey timing and visitor perceptions of cellar door quality.

2006
M. A. O'Neill, S. Charters
exaly   +2 more sources

The Man by the Cellar Door

Yale Law Journal, 2002
exaly   +2 more sources

Cellar door: direct sales, brand building and relationships

2008
C Michael Hall
exaly   +2 more sources

Drive by My Cellar Door: Rethinking the Benefits of Wine Tourism in Niagara

Tourism Analysis, 2021
The purpose of this study is to compare the effects of various marketing activities on retail winery spending in a wine tourism region. Data from a survey of 282 visitors to three Niagara boutique wineries are analyzed using principal component analysis to identify marketing drivers of winery sales, and regression analysis to measure the influence of ...
Bruce McAdams, Statia Elliot, Joshua E. LeBlanc   +2 more
openaire   +1 more source

What are you looking at? Visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences

International Journal of Wine Business Research, 2022
Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple.
Genevieve d’Ament, Anthony John Saliba, Tahmid Nayeem   +2 more
openaire   +1 more source

Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors

Journal of Wine Research, 2004
Most wine tourists and visitors to wine regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit wine regions in order to have wine‐related experiences. An exploratory wine tourism research study in the Coonawarra and McLaren Vale wine regions in South Australia measured the motivations for engaging in wine tourism and ...
Alant, K., Bruwer, J.
openaire   +2 more sources

Australian Wine Tourism: Establishing a Career Path at the Cellar Door

Australian Journal of Career Development, 2011
Wine tourism in Australia has grown substantially in recent years and contributes to employment opportunities in regional areas. To meet the requirements of this growing sector, workers need a considerable degree of skill-specific training; development of wine tourism personnel will be required.
openaire   +1 more source

Unlocking the Cellar Door

2011
A historical novel set in a fictionalised version of St Ives, Cornwall, spanning the period 1875 – 1936, during which time pilchard fishing is replaced by tourism as the main industry in coastal communities. Silver and Salt shows the effect of this shift in industry and identity through the eyes of local woman Pearl who experiences confusion and ...
openaire   +1 more source

Digital Cellar Door: A Case for Customer Experience Design and Positive Memory Management/Online- Direktverkauf: Case Study zu Erlebnisdesign und der Steuerung unvergesslicher Erlebnisse

2021
Die digitale Transformation ist ein Schlagwort, das Weinguter im Zeitalter von COVID-19 nicht langer auser Acht lassen durfen. Die personliche Interaktion in Verkostungsraumen wird auf absehbare Zeit eingeschrankt sein. Bedingt durch das Coronavirus entstehen digitale Erlebnisse, wie beispielsweise virtuelle Verkostungen, Facebook-Live-Shows und Online
Byron Marlowe, Annelize Morkel, Jesus Bravo, Victor Pimentel   +3 more
openaire   +1 more source

Is cellar door an opportunity for bag-in-box? A consumer preferences analysis in the Italian wine market [PDF]

, 2013
In Italy, the cellar door activities are being transformed. The local, daily and low involved consumer, purchasing bulk wine, is slowly being replaced by the consumer-tourist. This research focuses on the role of packaging for the consumers who purchases wine from the cellar door, in order to understand the benefits they expects to obtain.
CAPITELLO, Roberta, BEGALLI, Diego, AGNOLI, Lara   +2 more
openaire