Results 161 to 170 of about 1,579 (172)
Some of the next articles are maybe not open access.
International Journal of Wine Business Research
Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament +2 more
openaire +1 more source
Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament +2 more
openaire +1 more source
Millennials and Generation X: understanding perceptions of wine and cellar door experiences
2016Purpose The primary aim of this research is to investigate and compare the satisfaction of Generations X and Y at the cellar door in an Old World (Douro Valley) and a New World wine region (Napa Valley), including an assessment of demographic and psychographic profiles.
openaire +1 more source

