Results 161 to 170 of about 1,579 (172)
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Maximising sales and fostering brand attachment: the power of great expectations in the Australian cellar door experience

International Journal of Wine Business Research
Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament   +2 more
openaire   +1 more source

Millennials and Generation X: understanding perceptions of wine and cellar door experiences

2016
Purpose The primary aim of this research is to investigate and compare the satisfaction of Generations X and Y at the cellar door in an Old World (Douro Valley) and a New World wine region (Napa Valley), including an assessment of demographic and psychographic profiles.
openaire   +1 more source

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