Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey [PDF]
The research aims to join the limited knowledge about COO perceptions of Black Sea regional consumers with the examples of the selected countries. Studies on foreign product perceptions are still scarce about this region.
Ali Rıza Apil
core +1 more source
El efecto del país de origen en la intención de compra: Un modelo multidimensional.
Multidisciplinary Business Review, 2010 Aunque el Efecto del País de Origen se ha estudiado extensamente en la literatura, los antecedentes de este efecto han sido estudiados muy poco. Este estudio investigó si el etnocentrismo, nacionalismo, patriotismo y el internacionalismo influencian el ...
Juan Carlos Sosa Varela +1 more
doaj
The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products [PDF]
The purpose of this empirical study is to investigate the effects of consumer cosmopolitanism on foreign product purchase behavior in three major categories of consumer products (alcohol products, clothes, furniture).
Irena Vida, Oliver Parts
core
Gruppenvergleiche bei hypothetischen Konstrukten: die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik [PDF]
, 2008 Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in ...
Hildebrandt, Lutz, Temme, Dirk
core
THE ROLE OF SOCIAL-PSYCHOLOGICAL FACTORS IN PURCHASING DOMESTIC PRODUCTS BY IRANIAN CONSUMERS [PDF]
Buy domestic promotions in various countries often urge citizens to help domestic workers whose jobs are threatened by imports. To explain why purchasers might engage in buy domestic purchase activities, researchers develop and test a behavioral model ...
Dr. Mohammad Ali Motafakkerazad +2 more
core
Formación de la imagen de un sector económico y su influencia directa en el comportamiento de compra: un estudio cualitativo [PDF]
, 2005 Hasta el momento, los trabajos que investigan la imagen de sectores económicos concretos con relevancia e impacto en el ámbito internacional son escasos.
Brândao, Elísio (Coordinador) +4 more
core
PAÍS DE ORIGEM E ETNOCENTRISMO NA AVALIAÇÃO DA IMAGEM DE MARCA GLOBAL: UM ESTUDO SOBRE O MCDONALD’S
Internext: Revista Eletrônica de Negócios Internacionais, 2010 O objetivo deste estudo consiste em analisar a influência que o país de origem e o etnocentrismo têm sobre a imagem da marca institucional da rede de fast-food McDonald‟s e, também, verificar se existem diferenças na imagem percebida em função de gênero,
Vivian Iara Strehlau +2 more
doaj
Management Dynamics in the Knowledge Economy, 2013 Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products.
Tana Cristina LICSANDRU +2 more
doaj
PENGARUH ETNOSENTRISME KONSUMEN, PERSEPSI HARGA DAN KEMENARIKAN ATRIBUT TERHADAP SIKAP PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus : Produk Elektronik Polytron di Kota Semarang) [PDF]
, 2015 The growing adoption of the world trade liberalization, to encourage the Indonesian government to be more open to the entry of products from other countries, especially electronic products. Polytron Products is one of the local electronic product that
KURNIANTO, Muhdi, WIDIYANTO, Ibnu
core
Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. [PDF]
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy has experienced rapid economic growth for over 30 years. It has now surpassed Japan as the world‟s second largest economy.
Ding, Qing Shan
core