Results 51 to 60 of about 93 (81)
, 2019 Etnocentrizam je sredstvo pomoću kojega pojedinac izgrađuje vlastiti identitet. Usko je vezan uz kulturu svakog pojedinog društva, običaja, jezika, vjere.
Maksimović, Katarina
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, 2016 Previous research suggests that cognitive load affects decision-making tasks. As well, a consumer varies his or her purchasing decisions based off of his or her personal level of Consumer Ethnocentrism (CE) and the Country of Origin (COO) of the product ...
Halstrom, Hannah
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South African consumer ethnocentrism and attitudes towards foreign convenience products
, 2014 The evolution of country-of-origin research has led to the development of the consumer ethnocentrism concept. This study looks into the concept of consumer ethnocentrism (CE) and its relationship with product selection and investigates the relationships ...
Kamwendo, Andrew Ronald +2 more
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, 2016 Purpose of this research is to describe the constructs of consumer ethnocentrism and country-of-origin on the Russian market and to investigate their impact on attitude towards services provided by Swedish airline services.
Axelsson, Tatiana, Vakhrameeva, Veronika
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Product-country images: The role of country image in consumers' prototype product evaluation
, 1997 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.What is the relationship between a country specific image and the image of products made in that country?
Lee, C.W., Lee, Chan Woo
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IMPACT OF ETHNOCENTRISM ON PURCHASE BEHAVIOR IN ŽUPANJA
, 2016 Počevši od samog razvoja i spomena etnocentrizma u prošlosti, jasno je da etnocentrizam uvelike utječe na globalizaciju, tj. globalno tržište. Marketinški stručnjaci trude se identificirati želje, potrebe i ponašanje potrošača, no to je postalo još teže ...
Džanko, Nikolina
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, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI ...
Lopez Lamelas, Maria del Carmen
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, 1997 As manufacturing of products and the search for consumers become increasingly global, market research takes on greater interest to identify the critical roles of COO and self-concept in the formation of consumers' purchase intentions and consumption ...
Chong, Richard Foun
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Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton
, 2011 Thesis (M.Com. (Marketing Management))--North-West University, Potchefstroom Campus, 2012.The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market ...
Goldberg, Roland Henry
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The role of occupation in an integrated boycott model : a cross-regional study in China
, 2009 Consumer boycotts are a worldwide and historic phenomenon in modern society. As the number of protests grows and as local authorities recognize the economic and political impact of such activities, then multinational corporations (MNCs) and host ...
Li, Qianpin
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