Results 41 to 50 of about 93 (81)
Perception of the Role of Marketing in Nigerian Politics: The Electorates' Perspective [PDF]
, 2011 The objective of this paper is to examine how . Nigerian electorates perceive the role of marketing in democratic politics. The basis of this objective is that political patties (the major institutions of democratic politics) operate in a complex and
Worlu, Rowland E.K.
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PREFERENCE FOR DOMESTIC GOODS: A STUDY OF CONSUMER ETHNOCENTRISM IN THE REPUBLIC OF MOLDOVA
, 2016 International trade has a significant role in the world economy. That is why it is a challenging task to understand the consumers’ minds, particularly when the consumption of imported products is regarded.
CAZACU, Stela
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Males and elderly people are more consumer ethnocentric
, 2009 This paper explores the relationship between demographic variables and consumer ethnocentrism. A sample of 204 consumers was interviewed over a two-month period through a structured questionnaire administered through personal and telephone interviews ...
Rooma Ramsaran (9828818) +1 more
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Millennials between consumer ethnocentrism and attitudes towards local campaigns
, 2017 This paper aims to measure the Romanian Millennials’ ethnocentrism tendency, together with their attitude of consumption towards Romanian-made products.
Steluța Todea, Stere Stamule
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, 2013 In the following publication the results of empirical research are presented. Their purpose was to define the consumer ethnocentrism level of the inhabitants in Poland, Hungary and Ukraine.
Wolanin-Jarosz, Elżbieta
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Satisfaction and ethnocentrism levels of consumers for American brands
, 2020 Bu çalışmanın amacı, tüketicilerin kullandıkları Amerikan markalarına yönelik memnuniyet ve etnosentrizm düzeyleri arasındaki ilişkinin ölçülmesi ve demografik özelliklerin etkisinin saptanmasıdır.
Kulaksız, Semra
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Influence of consumer regiocentrism on perceived value of wine
, 2018 Purpose The purpose of this paper is to identify which dimensions of perceived value of wine dominate in the perception of wine consumers from two distinctive wine producing regions and to examine how their respective regional identity, consumer ...
Ales Kuhar +3 more
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, 1996 The objective of this research was to understand the effect of culture on Extreme Response Style (ERS) for cross-cultural marketing efforts employing Likert type scales.
Clarke, Irvine, III
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Ethnocentric Tendencies Influence on Consumer Behavior: Comparison Of Azerbaıjan and Turkey
, 2014 Bu araştırmanın amacı Türkiye ve Azerbaycan tüketicilerinin etnosentrik eğilim düzeylerini tespit etmek ve tüketici davranışları üzerindeki etkisini araştırmaktır.
Poyraz, Ömer Osman
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The Impact of Ethnocentrism on Agricultural Product Consumption Behavior in Taiwan
, 2014 隨著台灣加入WTO世貿組織以及國內市場的日益開放，國人在面對國內外農產品時，是否會基於情感因素而優先選擇國產農產品，成為農政單位與農業從事人員關注的議題。 從消費者行為理論的觀點來看，消費者在進行購買決策時，除了考量產品屬性的表現績效外，同時亦可能受到情感因素的影響。本文利用Shimp及Sharma於1987年所提出的CETSCALE衡量工具來測定國人的民族意識程度，並探討國人在選購國內外農產品時，該意識所可能產生的影響效果，所分析的農產品種類則包括有豬肉、葡萄及一般農產品等項目。
Huang, Wen Shin, 黃文星
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