Results 21 to 30 of about 93 (81)
Complexity, Volume 2024, Issue 1, 2024.Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB ...
Eyob Minbale +6 more
wiley +1 more source
, 2021 U ovom radu ispituje se učinak etnocentrizma na namjere kupnje domaćih i stranih proizvoda. Istraživanje je provedeno upitnikom kojim se htjelo istražiti jesu li potrošači na području Hrvatske više skloni konzumaciji stranog piva ili su više naklonjeni
Anđelić, Josipa
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, 2021 Sri Lanka spends a colossal sum of money for importing milk powder. But Sri Lanka has its own milk powder too. So, local brands have to face competition in the market.
Elapatha, Maheshwari +2 more
core +1 more source
POTROŠAČKI ETNOCENTRIZAM MLADIH NA PODRUČJU GRADA SPLITA : Diplomski rad
, 2021 Posljednjih nekoliko desetljeća, posebice razvojem međunarodne trgovine i rastom stupnja globalizacije, potrošački etnocentrizam sve više zaokuplja pažnju marketinških stručnjaka pri proučavanju ponašanja potrošača kao središta svih marketinških ...
Goleš, Ana
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, 2014 En un mercado global cada vez más competitivo, con mayores facilidades para la realización de transacciones comerciales más allá de los propios mercados locales, surge la importancia de conocer la influencia que el país de origen puede tener en la ...
Velandia Morales, Andrea +1 more
core +2 more sources
Consumer Ethnocentrism in MS Region
, 2014 This article deals with consumer ethnocentrism in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out how strong consumer ethnocentrism is in the region and how it depends on demographic factors.
M. Stoklasa, L. Zotykova, H. Starzyczna
core +1 more source
CONSUMER ETHNOCENTRISM : Final paper
, 2023 U ovom radu ispituje se utjecaj etnocentrizma kod potrošača na njihovu kupovinu proizvoda. Rad je podijeljen na teorijski i istraživački dio, u kojemu je ispitana razina etnocentrizma kod potrošača sa područja Osječko-baranjske županije.
Pavlinušić, Mateja
core +1 more source
Consumer Ethnocentrism in Estonian Skin Care Products Market
, 2015 Current research purpose is to measure the effect of ethnocentrism on Estonian consumers buying behavior in the skin care products category. Consumer ethnocentrism is measured by CETSCALE.
Parts, Oliver, Garmatjuk, Kristina
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Consumers in context of food consumption examination of ethnocentric tendencies
, 2023 Sosyal Bilimler Enstitüsü, İşletme Ana Bilim DalıBu çalışma Türk tüketicilerin gıda tüketimi bağlamında etnosentrik eğilimlerinin demografik özellikler açısından incelenmesi ve Shimp ve Sharma (1987) tarafından geliştirilen CETSCALE ölçeğinin Türk ...
Gürbüz, Rüveyda Betül
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, 2013 “Consumer Ethnocentrism is the meticulousness, indeed morality of purchasing foreign manufactured products”. Transnational economy creates a great pressure on marketers by mounting tough competition across the world, providing an opportunity to Indian ...
Singh, Sandeep, Kewlani, Swati
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