Results 91 to 100 of about 27,469 (293)

Consumer Adoption of Internet of Things

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira   +6 more
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

Chatbots of Indian banks – utility for prospective customers – a perceptive study [PDF]

open access: yesITM Web of Conferences
Introduction of Chatbots by banks has changed the face of interaction between customers and banks. The cost-effectiveness and the lead generation advantage of Chatbots will drive Indian banks for enhanced functionality of Chatbots.
B V Ramana Rao, Kulkarni Savitha
doaj   +1 more source

Natureza morfológica dos chatbots [PDF]

open access: yes, 2018
Esta dissertação de mestrado examina a natureza morfológica dos Chatbots e dedica-se a estudar com detalhe os fatores que influenciam a sua aceitação.
Magalhães, Luís Filipe Gonçalves Ribeiro Araújo de
core  

Testing Chatbots Using Metamorphic Relations

open access: yes, 2019
Part 1: Test and Artificial IntelligenceInternational audienceModern-day demands for services often require an availability on a 24/7 basis as well as online accessibility around the globe.
Josip Bozic   +3 more
core   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Legal chatbots

open access: yes, 2018
This article introduces the idea of legal chatbots and how legal chatbots might affect the legal market in the near future. We define chatbots as computer programs that automatically chat with users and assess their potential for legal consultation.
Galla, Sven   +2 more
core  

TutorBots im Chemieunterricht: Nutzung, Akzeptanz und Hürden aus Sicht von Lehrkräften

open access: yesCHEMKON, EarlyView.
Der Einsatz von Künstlicher Intelligenz (KI) bietet großes Potenzial für einen adaptiven Naturwissenschaftsunterricht. In einer explorativen Studie wurde untersucht, wie Chemielehrkräfte zum Einsatz von TutorBots im Unterricht eingestellt sind. Dabei wurde sowohl die aktuelle Nutzungserfahrung im Bereich der Erstellung und Anwendung von TutorBots ...
Mathea Brückner   +2 more
wiley   +1 more source

The promises and challenges of AI-based chatbots in language education through the lens of learner emotions

open access: yesHeliyon
The integration of AI-based chatbots in language education has garnered significant attention, yet the interplay between chatbots and positive psychology remains underexplored.
Yuehai Xiao, Tianyu Zhang, Jingyi He
doaj   +1 more source

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