Results 161 to 170 of about 40,094 (280)

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang   +4 more
wiley   +1 more source

Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee   +3 more
wiley   +1 more source

Civil Society Chatbots: A Plurality of Conceptual Approaches

open access: yesInternational Journal of Communication
This article examines chatbots that have been developed by civil society for social, political, and/or cultural purposes. I ask what conceptual approaches have influenced the design of civil society chatbots and how these frameworks are actualized in ...
Sophie Toupin
doaj  

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

Trusting chatbots

open access: yes, 2019
Diese Studie untersucht, ob das Vertrauen von Nutzern in anthropomorphe Chatbots vom Geschlecht des Chatbots beeinflusst wird und ob dieser Effekt durch Social Impact Framing, das soziale Wirkungen von Dienstleistungen hervorhebt, moderiert wird.
Qiu, Yuan Lin
core  

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source

Behavioral intention to use mental health chatbots in Saudi Arabia: a cross-sectional UTAUT-based study. [PDF]

open access: yesFront Public Health
Alsalman Z   +11 more
europepmc   +1 more source

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