Results 91 to 100 of about 330 (110)
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Pengaruh Media Sosial Terhadap Citra Merek Dan Niat Beli

Journal of Economic Bussines and Accounting (COSTING), 2021
Theresia Gunawan
exaly  

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN CITRA MEREK TERHADAP NIAT PEMBELIAN ULANG

E-Jurnal Manajemen, 2020
I Gusti Ayu Ketut Giantari, I Made Jatra
exaly  

Citra Merek Hijau Terhadap Loyalitas Merek: Peran Mediasi Kepercayaan Merek, dan Persepsi Nilai

Purpose – This study aims to analyse the influence of green brand image, brand trust, and value perception on brand loyalty. In addition, to test the role of brand trust and value perception as a mediator of the influence of green brand image on brand loyalty.Methodology – This study uses a quantitative approach.
Rahayu, Sri   +2 more
openaire   +1 more source

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