Results 81 to 90 of about 330 (110)
ANALISIS KINERJA CITRA MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS MEREK
JURNAL ILMU MANAJEMEN DAN BISNIS, 2018 Indonesia ditargetkan menjadi kiblat fesyen busana muslim Asia pada 2018 dan kiblat fesyen busana muslim Dunia pada 2020. Target tersebut dilandasi oleh perkembangan bisnis busana muslim di Indonesia yang terus melaju dengan pesat. Fenomena ini menimbulkan tingkat persaingan dalam bisnis busana muslim menjadi tinggi, khususnya dalam loyalitas merek ...
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PERAN CITRA MEREK DAN PENGARUHNYA TERHADAP EKUITAS MEREK HANDPHONE SAMSUNG
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora, 2018 This research has background the phenomena of brand competition of various companies in obtaining Top Brand Award. Customers tend to give more trust at any brands that have once achieved the Top Brand Award. Decreased top brand index indicates problems on brand equity of the Handphone Samsung.
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Citra Merek pada Produk Heavenly Blush
Karimah TauhidPerkembangan gaya hidup modern dan meningkatnya kesadaran akan kesehatan memengaruhi permintaan terhadap produk yogurt. Heavenly Blush, merek yogurt premium dari PT Heavenly Nutrition Indonesia, menghadapi tantangan dalam memperkuat citra merek akibat rendahnya kesadaran konsumen terhadap produk ini.
Evi Tri Anjani, Endang Silaningsih
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Pengaruh citra merek dan keputusan pembelian terhadap loyalitas merek
Jurnal Riset Sains Manajemen, 2018 Purposes - The purpose of this study is to analyze the effect of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the influence of brand image on brand loyalty through purchasing decisions.
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Analisis Pengaruh Kesadaran Merek dan Citra Merek Terhadap Minat Pembelian
Jurnal Riset ManajemenThis research was used to find out how brand awareness and brand image impact interest in purchasing iPhone products in Indonesia. Brand awareness includes recognition of the product and logo, while brand image involves consumer perceptions regarding product quality and exclusivity.
null Dati Putra Nur Akhmad +1 more
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Pengaruh Ewom, Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian
Jurnal Manajemen Pemasaran dan Perilaku KonsumenThis research discusses how eWOM, brand image, and brand trust influence purchase decision although it is undeniable that there are other variables not examined in this study which also affect purchase decision. The objective of this study is to identify the effects of eWOM, brand image, and brand trust on the decision of Universitas Brawijaya students
Gilang Febriyanto, Ananto Basuki
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Pengaruh citra merek dan minat beli terhadap loyalitas merek
Jurnal Riset Sains Manajemen, 2018 Purposes : The purpose of this research is to analyze the influence of brand image on buying interest; the influence of the brand image on brand loyalty; the influence of buying interest on brand loyalty; and the influence of brand image and brand loyalty mediated by buying interest.
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Lex Librum, 2018 Mereka merupakan salah satu bagian dari kekayaan intelektual yang memegang peranan penting dalam sebuah usaha, karena merupakan petunjuk bagi konsumen untuk membedakannya dengan usaha lain yang sejenis yang menjadi pesaingnya.
Adfiyanti Fadjar
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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce, 2023
The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand ...
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The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand ...
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Innovative: Journal Of Social Science Research
Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kepuasan merek, dan kepercayaan merek terhadap loyalitas merek produk Susu UHT Cimory. Sampel di dalam penelitian ini berjumlah 139 responden yang merupakan konsumen Susu UHT Cimory yang telah mencapai usia 17 tahun dan pernah melakukan pembelian produk lebih dari satu (1) kali.
Dinda Chusna Chotima +1 more
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Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kepuasan merek, dan kepercayaan merek terhadap loyalitas merek produk Susu UHT Cimory. Sampel di dalam penelitian ini berjumlah 139 responden yang merupakan konsumen Susu UHT Cimory yang telah mencapai usia 17 tahun dan pernah melakukan pembelian produk lebih dari satu (1) kali.
Dinda Chusna Chotima +1 more
openaire +1 more source