Results 11 to 20 of about 3,385,771 (246)

Branding of Ternate City

open access: yesSociety, 2021
City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of ...
Johan Fahri, Fichriyanto M Ahmad
doaj   +1 more source

Pengaruh City Branding “Beautiful Malang”, Citra Kota, Terhadap Minat Berkunjung, dan Keputusan Berkunjung

open access: yesSketsa Bisnis, 2019
English This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit ...
Tati Haryati, Jumadil Wahid
doaj   +1 more source

Branding the nation: Towards a better understanding [PDF]

open access: yes, 2009
This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
core   +7 more sources

Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa

open access: yesHumaniora, 2015
This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
doaj   +3 more sources

The Contribution of Festivals to City Branding [PDF]

open access: yes, 2016
The economic contribution of festivals and events has been widely acknowledged, but the relationship between a festival and city branding has received little attention.
Lim, H.
core   +1 more source

Place Branding: The Need for an Evaluative Framework [PDF]

open access: yes
This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
core   +3 more sources

The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

open access: yesJurnal Bina Praja, 2017
This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness.
Mercy Pasande, Adi Suhendra
doaj   +1 more source

Navigating the tension between city branding and authenticity: a conceptual framework

open access: yes, 2023
oai:ojs2.journal-iasssf.com:article/20As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city
Made Ika Prastyadewi   +4 more
core   +1 more source

Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan

open access: yesPerspektif: Jurnal Ilmu-ilmu Sosial, 2020
Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits.
Caisar Pieter Vega Arwanto   +2 more
doaj   +1 more source

Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh

open access: yes, 2023
Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al ...
Yenny Rahmayati   +11 more
core   +1 more source

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