Results 21 to 30 of about 3,385,771 (246)

Urban branding as an effective sustainability tool in urban development

HBRC Journal, 2014
Sustainability in the urban image is one of the most important strategies for sustainable urban design. Most of cities are trying to strengthen its visual image to achieve a sustainable urban image by integrating non physical elements such as culture ...
Reeman Mohammed Rehan
doaj   +1 more source

A Historical Review for City Branding

Jurnal Bina Praja, 2023
This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi, Achmad Nurmandi, Dyah Mutiarin, Eko Priyo Purnomo, Ulung Pribadi, Titin Purwaningsih, Misran, Zarina Zulkifli, Muhammad Younus   +8 more
doaj   +1 more source

The Pengembangan Kawasan Pariwisata Berkelanjutan Candi Borobudur sebagai Tema City Branding Kabupaten Magelang

Jurnal Bina Praja, 2023
Konsep city branding sangat dibutuhkan untuk mempercepat pembangunan di suatu daerah. Pembangunan pariwisata berkelanjutan di Kabupaten Magelang membutuhkan city branding dengan memanfaatkan keberadaan Candi Borobudur sebagai Destinasi Wisata Super ...
Prabawa Eka Soesanta, Imam Radianto Anwar Setia Putra, Oktavia Haryani Hutagalung   +2 more
doaj   +1 more source

Explaining city branding practices in China’s three mega-city regions: The role of ecological modernization [PDF]

, 2018
As global cities, Hong Kong, Shanghai and Beijing operate in international economic networks; however, they are also each firmly embedded within a regional context and are surrounded by less populous and less internationally recognized neighbors ...
Chen, Y, Haiyan Lu, Chaoning Zhang, Yang, Q, De Jong, M., Zhao, M., Miaoxi Zhao, Chen, Yawei, Chen, Y., Joss, S., Yang, Qihui, Qihui Yang, Lu, Haiyan, Yang, Q., Jong, Martin, Martin de Jong, Lu, H, Zhao, M, Zhang, C., Joss, Simon, Lu, H., Zhao, Miaoxi, Joss, S, De Jong, Martin, Yawei Chen, Simon Joss   +25 more
core   +1 more source

Antecedents customer decision to visit Yogyakarta as special regions in Indonesia

Cogent Business & Management, 2022
This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit.
Andriani Kusumawati, Karisma Sri Rahayu, Endhar Wijaya Putra   +2 more
doaj   +1 more source

A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis

Journal of ASEAN Studies, 2022
Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad, Raji Ridwan Adetunji, Ghadah Alarifi, Ahmed Rageh Ismail, Muslim Diekola Akanmu   +4 more
doaj   +1 more source

KOMUNIKASI CITY BRANDING “BADUNG THE SOUL OF BALI” UNTUK MEMASARKAN DAYA TARIK WISATA OLEH DINAS PARIWISATA KABUPATEN BADUNG

Jurnal IPTA
One type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency.
Johanes Sagrario, LGLK. Dewi, NGAS. Dewi
doaj   +1 more source

Trends and applications in city branding: A case study in Izmir [PDF]

, 2017
This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays.
Ige Pirnar,Metehan Igneci,Melih Tutuncuoglu
core   +1 more source

STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIK”

Gelar: Jurnal Seni Budaya, 2019
ABSTRAK   Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batik”. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan ...
Rifda Amalia Susanti
doaj   +1 more source

The use of sound and film as rebranding strategies in two Danish port cities

NECSUS, 2023
Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and ...
Ida Sofie Gøtzsche Lange, Lea Holst Laursen, Marieke van Hulst Pedersen   +2 more
doaj   +1 more source