Results 81 to 90 of about 4,668,368 (109)
The background of the paper is place marketing, as a concept of territorial unit management aimed at customer satisfaction. In the paper it was underlined that one of the key factors that contemporary cities need for their development is human capital ...
Sebastian Brańka
doaj
The Differences in Spillover Effects of International Monetary Policy on Southeast Asian Economies
The aim of this study is analyzing the spillovers of monetary policies from three nations including the US, Japan, and China to the Southeast Asian economies through macroeconomic linkages.
Oanh Kim Thi Tran, Anh Viet Hong Nguyen
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City marketing in U.S. smart cities: A comparative study
Objectives This article investigates the city marketing strategies employed by selected U.S. Smart Cities, with the aim of understanding how they promote themselves to attract new residents, firms, investors and visitors.
Stefano CARBONI +2 more
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As one of the Emerging and Growth-Leading Economies (EAGLES), Vietnam is maintaining rapid economic development at the cost of environmental degradation.
My-Linh Thi Nguyen, Thi Lam Ho
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The paper focuses on the impact of Enterprise Resource Planning (ERP) system factors (organizational strategy, education and training, user involvement, and technical support) on firm performance through the mediating role of Management Accounting ...
Lien Duong Thi Thuy +6 more
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City marketing: Jurmala city example
Bakalaura darba tēma ir “Pilsētas mārketings: Jūrmalas pilsētas piemērs”. Darba mērķis ir noskaidrot, kā mārketingu realizē Jūrmalas pilsēta un vai tas sasniedz mērķauditoriju.
Ūdre, Gabriela
core
A postal card depicting the Robinson House at Main Street, Delaware City ...
G.L. Thompson Pub., NY
core +1 more source
EVENT MARKETING PERFORMANCE INDICATORS IN PROMOTING SMART CITY PROJECTS
Introduction. For the successful development of smart cities, it is important to promote ideas about the effects of digitalization among a wide range of stakeholders, including event marketing.
Evgeny V. Popov +2 more
doaj
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