Results 241 to 250 of about 36,951 (267)

City branding: An effective assertion of identity or a transitory marketing trick?

Place Branding and Public Diplomacy, 2006
Mihalis Kavaratzis, Kavaratzis Mihalis
exaly  

Analysis of Management Narrative to Understand Social Marketing Strategy: The Case of ‘Branding Logan City’

Australasian Marketing Journal, 2009
Gillian Sullivan Mort, Margee Hume
exaly  

International visitors’ satisfaction with Pusan city and its implications for city marketing

Asia Pacific Journal of Tourism Research, 1999
Cheol Park
exaly  

The Market and the City

2017
openaire   +1 more source

Applying City Marketing as a Tool to Support Sustainable Development in Small Cities: Case Study in Ukraine

Transportation Research Procedia, 2016
Natalya Bibik, Andrii Galkin
exaly  

Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

International Journal of Sports Marketing and Sponsorship, 2008
Norm O'Reilly, John Nadeau, Ann Pegoraro   +2 more
exaly  

The Market in the City

2017
openaire   +1 more source

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding and Public Diplomacy, 2004
exaly  

City marketing

2004
Mommaas, J.T., Klein, J.
openaire   +1 more source

Perception of city management, fellow residents, and Perceived External Prestige (PEP) as antecedents of city affective commitment - The city marketing perspective

Cities, 2019
Klement Podnar
exaly