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Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Organizacijų Vadyba: Sisteminiai Tyrimai, 2020 The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to ...
Zikienė Kristina, Gagiškytė Laura
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City marketing in various fields of schoolar: The development of periodical concept and definition
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 City marketing is a topic that attracts many researchers from various scholars. Some of them include management, urban planning, geography, communication science, and urban development. this is very interesting because the sliced theory of city marketing
Aisah Asnawi
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Market solutions for sustainable cities [PDF]
International Journal of Environment and Pollution, 1998 Sustainable development has become a globally accepted policy objective. It is however, increasingly recognized that the implementation of sustainability strategies has to take place at a decentralized level. This has also provoked the idea of urban sustainability.
Nijkamp, Peter, Ursem, Thomas
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Acta Universitatis Sapientiae: European and Regional Studies, 2021 Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of
Yezhova Anastasiia
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The Origin of Territory Marketing
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole ...
E. M. Azaryan +3 more
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City Marketing – Bucharest Case Study [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
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Increasing the Marketability Potential of Cities
International Journal of Science and Research (IJSR), 2023 Cities promote and brand to attract residents and investors. Planners and officials must adopt these methods. Image matters. Strengthen every asset to boost city perception (residents but also potential residents and visitors). Today, a city's "image" can influence visitors, investors, and even its residents more than its actuality.
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Does foreign aid reduce income inequality in developing countries?
Ho Chi Minh City Open University Journal of Science - Economics and Business AdministrationIncome inequality has become an increasingly pressing concern within developing economies. Foreign aid, a crucial source of financial assistance, plays a significant role in bridging the wealth gap in these nations.
Bon Van Nguyen +5 more
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Toponymic commodification and the neoliberal city
Domínios de Lingu@gem, 2021 After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the ...
Martin Jayo, Adriana Tavares Lima
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Foreign ownership and national governance quality affect liquidity risk – case in Vietnam
Cogent Business & Management, 2023 The paper aim to examine the impact of foreign ownership and national governance quality on liquidity risk in Vietnam’s listed commercial banks from 2010 to 2021, covering the COVID-19 outbreak. Using the two-step generalized method of moments regression
Pham Tien Dat, Kim Quoc Trung Nguyen
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