Results 11 to 20 of about 36,936 (268)
City Air and City Markets [PDF]
International Regional Science Review, 2013 Higher nominal wages in urban areas are well-documented phenomena which imply higher productivity of urban workers. Yankow and Wheeler show that these gains come through a variety of sources including static agglomeration economies and dynamic learning and matching efficiencies in cities.
Krupka, Douglas J., Noonan, Douglas S.
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How ephemeral content marketing fosters brand love and customer engagement [PDF]
Spanish Journal of Marketing-ESICPurposeThis study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.Design/methodology/approachThis research ...
Khoi Minh Nguyen +5 more
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City marketing in various fields of schoolar: The development of periodical concept and definition
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 City marketing is a topic that attracts many researchers from various scholars. Some of them include management, urban planning, geography, communication science, and urban development. this is very interesting because the sliced theory of city marketing
Aisah Asnawi
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Market solutions for sustainable cities [PDF]
International Journal of Environment and Pollution, 1998 Sustainable development has become a globally accepted policy objective. It is however, increasingly recognized that the implementation of sustainability strategies has to take place at a decentralized level. This has also provoked the idea of urban sustainability.
Nijkamp, Peter, Ursem, Thomas
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İletişim Kuram ve Araştırma Dergisi, 2022 Pazarlama çalışmalarında, bütünleşik pazarlama iletişiminin (BPİ) kabul görmesi ve öneminin artmasıyla şehir pazarlaması gibi yeni disiplinlere uygulanması mümkün hâle gelmiştir.
Abdullah Eravcı
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Acta Universitatis Sapientiae: European and Regional Studies, 2021 Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of
Yezhova Anastasiia
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Increasing the Marketability Potential of Cities
International Journal of Science and Research (IJSR), 2023 Cities promote and brand to attract residents and investors. Planners and officials must adopt these methods. Image matters. Strengthen every asset to boost city perception (residents but also potential residents and visitors). Today, a city's "image" can influence visitors, investors, and even its residents more than its actuality.
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Does foreign aid reduce income inequality in developing countries?
Ho Chi Minh City Open University Journal of Science - Economics and Business AdministrationIncome inequality has become an increasingly pressing concern within developing economies. Foreign aid, a crucial source of financial assistance, plays a significant role in bridging the wealth gap in these nations.
Bon Van Nguyen +5 more
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Foreign ownership and national governance quality affect liquidity risk – case in Vietnam
Cogent Business & Management, 2023 The paper aim to examine the impact of foreign ownership and national governance quality on liquidity risk in Vietnam’s listed commercial banks from 2010 to 2021, covering the COVID-19 outbreak. Using the two-step generalized method of moments regression
Pham Tien Dat, Kim Quoc Trung Nguyen
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Ho Chi Minh City Open University Journal of Science - Social SciencesThis paper quantitatively predicts the factors that impact English as a Foreign Language (EFL) students’ Writing Competence (WC), examining the multiple-level effects of three independent constructs (Environmental Factors [EF], Personal Beliefs [BL ...
Phe Quang Chu +2 more
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