Results 11 to 20 of about 36,951 (267)
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2023 How to increase positive word-of-mouth of customers for a brand is an interesting question not only for business managers but also for researchers. Based on the consumer value theory, authors try to consolidate the hypothesis “Customer perceived value ...
Bui Thi Nhi +4 more
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Marketing the ‘city of smells’ [PDF]
Marketing Theory, 2015 This article explores how smell might contribute to urban identity, building on the strong links between smell, limbic processing and emotion. It critically examines existing scent marketing, psychology, and urban olfaction literatures, exploring the potential for the marketing of urban places through smell and capitalizing in particular on ambient ...
Henshaw, V +3 more
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The risk management role of nonexecutive directors: from capital expenditure perspective [PDF]
European Journal of Management and Business Economics, 2021 Purpose – This study investigates the impact of board independence on firm risk of Vietnamese listed firms and the moderating effect of capital expenditure on this relationship.
Tho Anh To +4 more
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The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion
Administrative Sciences, 2022 This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations.
Chih-Huang Lin +2 more
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Cities in Competition: Is There a Link between Entrepreneurship and Development?
World, 2022 Cities operate in a competitive social environment requiring local authorities to adopt marketing strategies with significant economic ratings. City marketing that is related to the meaning of a city’s name encourages activities in the city or region ...
Zacharias Papanikolaou +4 more
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Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2023 The article studies the impact of provincial public expenditure on economic growth in Vietnamese localities in the context of the impact of Covid-19, with balance panel data of 63 provinces and cities collected in the period 2012 - 2021 (Covid-19 ...
Phan Thi Hang Nga, Pham Minh Tien
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The Origin of Territory Marketing
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole ...
E. M. Azaryan +3 more
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Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Organizacijų Vadyba: Sisteminiai Tyrimai, 2020 The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to ...
Zikienė Kristina, Gagiškytė Laura
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Assessing High-Resolution SkySat Imagery and Deep Learning for Detection of Coconut Scale Insect Outbreaks in the Philippines [PDF]
The International Archives of the Photogrammetry, Remote Sensing and Spatial Information SciencesCoconut scale insect (CSI; Aspidiotus rigidus) outbreaks cause canopy chlorosis and tree mortality, posing a serious threat to coconut-based livelihoods in the Philippines.
D. J. R. Santos +2 more
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Toponymic commodification and the neoliberal city
Domínios de Lingu@gem, 2021 After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the ...
Martin Jayo, Adriana Tavares Lima
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