Results 11 to 20 of about 924,581 (314)
Leeds and the Northern Arts Prize [PDF]
, 2014 Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
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How ephemeral content marketing fosters brand love and customer engagement [PDF]
Spanish Journal of Marketing-ESICPurposeThis study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.Design/methodology/approachThis research ...
Khoi Minh Nguyen +5 more
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City marketing in various fields of schoolar: The development of periodical concept and definition
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 City marketing is a topic that attracts many researchers from various scholars. Some of them include management, urban planning, geography, communication science, and urban development. this is very interesting because the sliced theory of city marketing
Aisah Asnawi
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What can We Learn from City Marketing Practice? [PDF]
, 2009 It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Kavaratzis, Mihalis
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Market solutions for sustainable cities [PDF]
International Journal of Environment and Pollution, 1998 Sustainable development has become a globally accepted policy objective. It is however, increasingly recognized that the implementation of sustainability strategies has to take place at a decentralized level. This has also provoked the idea of urban sustainability.
Nijkamp, Peter, Ursem, Thomas
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Acta Universitatis Sapientiae: European and Regional Studies, 2021 Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of
Yezhova Anastasiia
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Antecedent of Innovation and Marketing Performance In Batik Industry [PDF]
, 2017 Batik is one of the important industries and the pride of Indonesia. Batik is a world cultural heritage which is originally Indonesia. In batik industry, innovation is one of the important factors that will improve marketing performance.
Farida, Naili
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The Origin of Territory Marketing
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole ...
E. M. Azaryan +3 more
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Place Marketing in Hungary: The Case of Debrecen [PDF]
, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Kozma, Gábor
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City Marketing – Bucharest Case Study [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
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