Results 41 to 50 of about 928,158 (295)
The Effect of Business Strategy on R&D Expenditure and Firm Performance – Evidence from Taiwan
This paper aims to investigate the effect of generic strategy on R&D spending and the impact of R&D spending on firms’ performance conditional on their strategic position.
Nga Tran Thi Thanh +2 more
doaj +1 more source
CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
openaire +2 more sources
Swedish farmers' approval of nudges
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source
A partir de uma exposição e discussão conceitual sobre marketing urbano, este artigo propõe uma reflexão dos limites éticos da incorporação das estratégias de marketing pelas cidades, que, a partir dos anos 1990, vêm adotando de forma explícita conceitos
Fábio Duarte +1 more
doaj +1 more source
In the context of no prescriptive medications and lack of sufficient vaccine, COVID-19 preventive behaviors were a top priority, particularly for developing countries.
Nguyen Xuan Truong +2 more
doaj +1 more source
Rethinking place marketing: A literature review [PDF]
In contemporary western cities, city marketing is widely applied as a means for local economic development, city competitiveness and attractiveness. In practice, city marketing generally includes a wide range of promotional, organisational and spatial ...
Berglund, Elin, Olsson, Krister
core
Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Abreu, Madalena Eça, Cuche, Timoteo
openaire +2 more sources
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
This study analyzes the causal relationship between financial development and technological innovation, considering their impact on environmental degradation. The data sample covers nineteen lower-middle-income countries in Asia over the period 2000-2021.
Bui Ngoc Toan +2 more
doaj +1 more source
Abstract This study explores the rent price ratio in agricultural land markets, crucial for evaluating market efficiency, policy needs, and farmer decision‐making. Traditionally, the analyses faced challenges due to the absence of concurrent sale and rent data for the same land, potentially leading to biased results.
Marius Michels +4 more
wiley +1 more source

