Results 41 to 50 of about 924,581 (314)

CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING

open access: yesЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017
Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović   +2 more
openaire   +2 more sources

Rethinking place marketing: A literature review [PDF]

open access: yes, 2010
In contemporary western cities, city marketing is widely applied as a means for local economic development, city competitiveness and attractiveness. In practice, city marketing generally includes a wide range of promotional, organisational and spatial ...
Berglund, Elin, Olsson, Krister
core  

Energy‐Efficient, Sustainable Cascade Glucose Electrooxidation into Glucaric Acid

open access: yesAdvanced Materials, EarlyView.
This study presents a tandem system that efficiently converts glucose into glucaric acid while generating renewable electricity. By decoupling the oxidation process into two cascaded steps, the system achieves an overall 90% Faradaic efficiency and 80% conversion efficiency at ∼0.6 VRHE, significantly reducing energy consumption compared to traditional
Mingming He   +15 more
wiley   +1 more source

Las asociaciones "marca producto" y "marca ciudad" como estrategia de "city branding". Una aproximación a los casos de Nueva York, París y Londres

open access: yesÁrea Abierta, 2015
En los últimos años, las asociaciones entre marca producto y marca ciudad han tenido un creciente pro­tagonismo, tanto en el lanzamiento de nuevos productos por parte de las empresas, como en las estrate­gias de gestión urbana.
Olga Heredero Díaz   +1 more
doaj   +1 more source

The Impacts of Media Exposure on COVID-19 Preventive Behaviors Among Vietnamese People: Evidence Using Expanded Protection Motivation Theory

open access: yesSAGE Open, 2022
In the context of no prescriptive medications and lack of sufficient vaccine, COVID-19 preventive behaviors were a top priority, particularly for developing countries.
Nguyen Xuan Truong   +2 more
doaj   +1 more source

Marketing in acacia city

open access: yes, 2022
Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Abreu, Madalena Eça, Cuche, Timoteo
openaire   +2 more sources

Perspective on Aqueous Batteries: Historical Milestones and Modern Revival

open access: yesAdvanced Materials, EarlyView.
This review retraces the development of aqueous batteries from classical Zn‐MnO2 chemistry to modern Zn and Ni systems, correlating voltage, capacity, and electrolyte formulation with practical performance. By mapping historical success and failure onto current and future research directions, it identifies guiding principles that steer the design of ...
Fangwang Ming   +5 more
wiley   +1 more source

Financial Development, Technological Innovation, and Environmental Degradation: Evidence from Lower-Middle-Income Countries in Asia

open access: yesECONOMICS
This study analyzes the causal relationship between financial development and technological innovation, considering their impact on environmental degradation. The data sample covers nineteen lower-middle-income countries in Asia over the period 2000-2021.
Bui Ngoc Toan   +2 more
doaj   +1 more source

Cidade à venda: reflexões éticas sobre o marketing urbano City for sale: ethical reflections on urban marketing

open access: yesRevista de Administração Pública, 2007
A partir de uma exposição e discussão conceitual sobre marketing urbano, este artigo propõe uma reflexão dos limites éticos da incorporação das estratégias de marketing pelas cidades, que, a partir dos anos 1990, vêm adotando de forma explícita conceitos
Fábio Duarte   +1 more
doaj   +1 more source

A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics

open access: yesAdvanced Robotics Research, EarlyView.
This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett   +5 more
wiley   +1 more source

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