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CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
openaire +2 more sources
Rethinking place marketing: A literature review [PDF]
In contemporary western cities, city marketing is widely applied as a means for local economic development, city competitiveness and attractiveness. In practice, city marketing generally includes a wide range of promotional, organisational and spatial ...
Berglund, Elin, Olsson, Krister
core
Energy‐Efficient, Sustainable Cascade Glucose Electrooxidation into Glucaric Acid
This study presents a tandem system that efficiently converts glucose into glucaric acid while generating renewable electricity. By decoupling the oxidation process into two cascaded steps, the system achieves an overall 90% Faradaic efficiency and 80% conversion efficiency at ∼0.6 VRHE, significantly reducing energy consumption compared to traditional
Mingming He +15 more
wiley +1 more source
En los últimos años, las asociaciones entre marca producto y marca ciudad han tenido un creciente protagonismo, tanto en el lanzamiento de nuevos productos por parte de las empresas, como en las estrategias de gestión urbana.
Olga Heredero Díaz +1 more
doaj +1 more source
In the context of no prescriptive medications and lack of sufficient vaccine, COVID-19 preventive behaviors were a top priority, particularly for developing countries.
Nguyen Xuan Truong +2 more
doaj +1 more source
Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
Abreu, Madalena Eça, Cuche, Timoteo
openaire +2 more sources
Perspective on Aqueous Batteries: Historical Milestones and Modern Revival
This review retraces the development of aqueous batteries from classical Zn‐MnO2 chemistry to modern Zn and Ni systems, correlating voltage, capacity, and electrolyte formulation with practical performance. By mapping historical success and failure onto current and future research directions, it identifies guiding principles that steer the design of ...
Fangwang Ming +5 more
wiley +1 more source
This study analyzes the causal relationship between financial development and technological innovation, considering their impact on environmental degradation. The data sample covers nineteen lower-middle-income countries in Asia over the period 2000-2021.
Bui Ngoc Toan +2 more
doaj +1 more source
A partir de uma exposição e discussão conceitual sobre marketing urbano, este artigo propõe uma reflexão dos limites éticos da incorporação das estratégias de marketing pelas cidades, que, a partir dos anos 1990, vêm adotando de forma explícita conceitos
Fábio Duarte +1 more
doaj +1 more source
A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics
This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett +5 more
wiley +1 more source

