Results 61 to 70 of about 4,668,368 (109)

Constructing and Validating New County‐Level Cultural Capital Indices for Applied Policy Analysis: Evidence From SNAP Take‐Up

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Cultural capital influences a wide range of social and economic outcomes, yet quantitative measures suitable for policy analysis remain limited. We develop county‐level cultural capital indices for the US based on Bourdieu's framework of objectified, embodied, and institutionalized cultural capital.
Pratyoosh Kashyap   +2 more
wiley   +1 more source

Marketing Department Students

open access: yes, 1987
Marketing students working, 1987. Black and white photograph. Note: The College today is New York City College of Technology. At the time of this photograph, the institution was called New York City Technical College.https://academicworks.cuny.edu ...
New York City College of Technology
core   +1 more source

« Marchands de nature » : 20 ans de communication institutionnelle dans la métropole lyonnaise de 1989 à 2009

open access: yesVertigO, 2012
In the current debate “how the major cities attach importance to the notion of the nature?”, the metropolis of Lyon constitutes an exemplary case. In the competitive climate in which Lyon is compared to the other big European metropolises, promotional ...
Inès Méliani, Paul Arnould
doaj   +1 more source

Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]

open access: yes
The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
core  

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

open access: yesAgribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn   +3 more
wiley   +1 more source

City Branding: communication and marketing strategy for an island urban policy

open access: yesRevista Mediterránea de Comunicación, 2022
Nowadays, in our so-called “Information Society”, no one can doubt that marketing and communication within a tourist city are crucial for its existence and development.
Patricia del-Ponti   +2 more
doaj  

Palo Alto City Library guide 1968

open access: yes, 1968
A guide to Palo Alto City Library with branch names, location, hours and rules, regulations, fees, fines and ...
Palo Alto City Library
core  

Is a smart sustainable city a marketing-oriented city?

open access: yesSmart Cities and Regional Development Journal
More recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city.
Tibor László BUSKÓ
doaj   +1 more source

The impacts of consumer value and brand identification on brand loyalty and electronic word of mouth: the case of smartphone market in Ho Chi Minh City

open access: yesJournal of International Economics and Management, 2022
Finding out the antecedents of brand loyalty is an interesting topic. The paper’s target is answering the question “Do consumer value and consumer-brand identification lead to consumer’s loyalty with the brand and positive electronic word of mouth in ...
Tran The Nam, Tieu Van Trang
doaj  

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