Results 91 to 100 of about 74,373 (314)
El city marketing como una opción estratégica de mercados para el desarrollo turístico (caso Manizales) [PDF]
, 2008 La concepción de marca se debe manejar no solo desde el punto de vista de los productos y servicios, sino también de la generación de reconocimiento y percepción que las personas tengan de las ciudades, es así como nace el City marketing, el cual ...
Betancourt, Yesid Eduardo
core
Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
Agribusiness, EarlyView.Abstract This study explores the rent price ratio in agricultural land markets, crucial for evaluating market efficiency, policy needs, and farmer decision‐making. Traditionally, the analyses faced challenges due to the absence of concurrent sale and rent data for the same land, potentially leading to biased results.
Marius Michels +4 more
wiley +1 more source
A bibliography of city marketing [PDF]
, 1997 City and place marketing have become important elements of local economic development strategies over the last two decades. These topics have become a major focus for practitioners involved in place management and development (including both local ...
Millington, Steven +2 more
openaire +2 more sources
Management Letters/Cuadernos de Gestión, 2003 The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics.
PEDRO MANUEL GÓMEZ RODRÍGUEZ
doaj
Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Gratitude mediates consumer responses to marketing communications [PDF]
, 2017 Purpose: From Adam Smith onwards, gratitude has been held as invaluable to societal functioning in view of its role in helping individuals maintain their reciprocal obligations to one another.
Wood, A M +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov +4 more
wiley +1 more source
Engaging students in marketing classes
, 2008 High levels of student engagement have been linked with better student learning outcomes, such as the quality of their output. Marketing has traditionally been delivered in a teacher-centric model, as opposed to a student-centric model which better ...
Errey, Robert
core +1 more source