Results 231 to 240 of about 10,336,088 (283)

The effect of co-creation experience on outcome variable [PDF]

open access: yesAnnals of Tourism Research, 2016
This study examines the underlying dimensions of co-creation of an experience in the context of tourism and its effects on behavioral consequences such as tourists’ satisfaction with the co-creation of an experience, subjective well-being, and loyalty to the service provider.
Nina Katrine Prebensen   +2 more
exaly   +6 more sources

Co-Creation Experiences: Attention and Memorability [PDF]

open access: yesJournal of Travel and Tourism Marketing, 2016
ABSTRACTThis study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience.
Noel Scott   +2 more
exaly   +4 more sources

Co-creation Experience

2022
Co-creation refers to an interactive process involving at least two actors who are engaged in specific forms of mutually beneficial collaboration and resulting in value creation for both the actors (Frow et al., 2015). In the context of tourism, for experience co-creation to occur, it is essential that destinations and tourism service providers involve
Piera Buonincontri, Roberto Micera
openaire   +4 more sources

Tourism Experience Network: Co‐creation of Experiences in Interactive Processes

International Journal of Tourism Research, 2012
ABSTRACTThis article launches a new framework, the Tourism Experience Network (TEN), which explores co‐creation of experiences. The TEN framework absorbs value as experience logic in tourism marketing. Its uniqueness illustrates structuring processes and includes consumers/tourists in the service management. A theoretical explorative technique based on
Sfandla, Chouki, Bj?rk, Peter
openaire   +1 more source

Value Co-Creation through Technology-Mediated Experiences

2023
Value co-creation can enhance the competitiveness of tourism businesses and destinations. However, traditional notions of value co-creation, emphasising the co-creation of value between tourists and providers, have been challenged by technologies which empower tourists to interact with multiple actors across physical, virtual, and blended spaces, thus ...
Shasha Liu   +2 more
openaire   +2 more sources

Store experience and co‐creation: the case of temporary shop

International Journal of Retail & Distribution Management, 2012
PurposeThe purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in Italy and to analyze its value co‐creation potential.Design ...
RUSSO SPENA, TIZIANA   +3 more
openaire   +2 more sources

Sharing co-creation experiences contributes to consumer satisfaction

Online Information Review, 2017
Purpose The purpose of this paper is to analyze the effects of sharing co-creation experiences on consumers’ behavioral intentions. Increasingly often, companies interact with consumers and involve them in value co-creation, especially in the virtual environment, while more and more consumers tend to share their experiences and their related emotions ...
Rocío Alarcón López   +2 more
openaire   +2 more sources

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