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Avatar-based innovation: Consequences of the virtual co-creation experience
Computers in Human Behavior, 2010Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants.
Thomas Kohler 0002 +3 more
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Towards Understanding Customer Co-creation Experience for Mass Customization
2020Mass-Customization (MC) has been considered to answer diversifying customer needs and reshape the consumer product market. However, after about two decades of trials, MC has been largely far from success in practice. One of the major reasons for this is considered to be a lack of user engagement with customized products and the customization process ...
Mehmet Özdemir +6 more
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Agenda for Co-Creation Tourism Experience Research
Journal of Hospitality Marketing and Management, 2009In the experience economy, suppliers are in search of new ways to distinguish themselves and to fight for the customer's attention. Society's system of social ruling is making way for communicative self-steering. Dialogues between equal partners replace the traditional top down approach. Customers are therefore gaining more power and control.
Esther Binkhorst, Teun Den Dekker
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Gamification as a platform for brand co-creation experiences
Journal of Brand Management, 2017This study is aimed at establishing a connection between brand gamified experiences and brand value co-creation, based on a literature review and insights from exploratory research. Consumers’ motivations to get involved with gamified experiences and their impact on consumer engagement and brand experience are analyzed.
Helena Nobre, André Ferreira
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The co-creation tourism experience
2021Numerous books have been written lately about the fundamental changes in society, with titles like the ‘attention economy’, ‘dream society’, ’market of emotions’, ‘the age of access’, the ‘support economy’, the ‘experience economy’, etc. (see Cornelis (1999), Davenport and Beck (2001), Florida (2002),Jensen (1999), Nijs and Peters (2002), Piët (2004 ...
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Introduction to Service Experience and Co-creation
2016The importance of creating superior service experience with the ultimate aim of customer satisfaction and loyalty has received researchers and practitioners’ attention (Klaus and Maklan 2012). Moreover, service dominant logic underscores the importance of customer experience because of the experiential nature of value (Vargo and Lusch 2008).
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The Potential of Student Co-Creation in Extracurricular Experiences
Marketing Education Review, 2018Given trends in the marketing literature, marketing education is attempting to innovate to enhance its value proposition.
Kevin Celuch +4 more
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Managing the experience co-creation in tourism
2014La co-creazione è oramai riconosciuto in letteratura quale processo in grado di incidere positivamente sulla soddisfazione del consumatore e, di conseguenza, sul successo delle aziende. Nonostante ciò, gli studi teorici ed empirici su questa tematica sono ancora in una fase embrionale e il potenziale della co-creazione è ancora non del tutto esplorato.
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Co-creation of tourist experiences: a literature review
Current Issues in Tourism, 2015This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist's perspective, highlighting the importance of active participation and interaction.
Ana Cláudia Campos +3 more
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The co-creation of gamified fitness experiences
2017This thesis aims to investigate the different motivations of fitness technology users. Specifically, this thesis examines technology-based fitness experiences and the motivations and value that users derive from these experiences. Three literature streams are used to explain user engagement in technology-based fitness experiences: experience marketing,
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