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Co-creation in new service development: An experiment
, 2012 Schuhmacher, Monika C. +2 more
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Agenda for Co-Creation Tourism Experience Research
Journal of Hospitality Marketing and Management, 2009In the experience economy, suppliers are in search of new ways to distinguish themselves and to fight for the customer's attention. Society's system of social ruling is making way for communicative self-steering. Dialogues between equal partners replace the traditional top down approach. Customers are therefore gaining more power and control.
Esther Binkhorst, Teun Den Dekker
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2022
Co-creation refers to an interactive process involving at least two actors who are engaged in specific forms of mutually beneficial collaboration and resulting in value creation for both the actors (Frow et al., 2015). In the context of tourism, for experience co-creation to occur, it is essential that destinations and tourism service providers involve
Piera Buonincontri, Roberto Micera
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Co-creation refers to an interactive process involving at least two actors who are engaged in specific forms of mutually beneficial collaboration and resulting in value creation for both the actors (Frow et al., 2015). In the context of tourism, for experience co-creation to occur, it is essential that destinations and tourism service providers involve
Piera Buonincontri, Roberto Micera
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Tourism Experience Network: Co‐creation of Experiences in Interactive Processes
International Journal of Tourism Research, 2012ABSTRACTThis article launches a new framework, the Tourism Experience Network (TEN), which explores co‐creation of experiences. The TEN framework absorbs value as experience logic in tourism marketing. Its uniqueness illustrates structuring processes and includes consumers/tourists in the service management. A theoretical explorative technique based on
Sfandla, Chouki, Bj?rk, Peter
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Value Co-Creation through Technology-Mediated Experiences
2023Value co-creation can enhance the competitiveness of tourism businesses and destinations. However, traditional notions of value co-creation, emphasising the co-creation of value between tourists and providers, have been challenged by technologies which empower tourists to interact with multiple actors across physical, virtual, and blended spaces, thus ...
Shasha Liu +2 more
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Store experience and co‐creation: the case of temporary shop
International Journal of Retail & Distribution Management, 2012PurposeThe purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in Italy and to analyze its value co‐creation potential.Design ...
RUSSO SPENA, TIZIANA +3 more
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Sharing co-creation experiences contributes to consumer satisfaction
Online Information Review, 2017Purpose The purpose of this paper is to analyze the effects of sharing co-creation experiences on consumers’ behavioral intentions. Increasingly often, companies interact with consumers and involve them in value co-creation, especially in the virtual environment, while more and more consumers tend to share their experiences and their related emotions ...
Rocío Alarcón López +2 more
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Avatar-based innovation: Consequences of the virtual co-creation experience
Computers in Human Behavior, 2010Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants.
Thomas Kohler 0002 +3 more
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Tourism Place Experience Co-creation
2018The theory of experience economy argues that experiences are core drivers of value creation in the 21st century. In relation to this, the importance and potential of co-creating unique and personally meaningful experiences have been emphasised. Such experience co-creation is particularly relevant in tourism because production and consumption is ...
Flemming Sørensen +2 more
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