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Agenda for Co-Creation Tourism Experience Research
Journal of Hospitality Marketing and Management, 2009In the experience economy, suppliers are in search of new ways to distinguish themselves and to fight for the customer's attention. Society's system of social ruling is making way for communicative self-steering. Dialogues between equal partners replace the traditional top down approach. Customers are therefore gaining more power and control.
Esther Binkhorst, Teun Den Dekker
exaly +2 more sources
2022
Co-creation refers to an interactive process involving at least two actors who are engaged in specific forms of mutually beneficial collaboration and resulting in value creation for both the actors (Frow et al., 2015). In the context of tourism, for experience co-creation to occur, it is essential that destinations and tourism service providers involve
Piera Buonincontri, Roberto Micera
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Co-creation refers to an interactive process involving at least two actors who are engaged in specific forms of mutually beneficial collaboration and resulting in value creation for both the actors (Frow et al., 2015). In the context of tourism, for experience co-creation to occur, it is essential that destinations and tourism service providers involve
Piera Buonincontri, Roberto Micera
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The co-creation experience from the customer perspective: its measurement and determinants [PDF]
Journal of Service Management, 2015 Purpose - Companies increasingly opt for co-creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in co-creation situations and its determinants ...
Katrien Verleye
exaly +2 more sources
Tourism Experience Network: Co‐creation of Experiences in Interactive Processes
International Journal of Tourism Research, 2012ABSTRACTThis article launches a new framework, the Tourism Experience Network (TEN), which explores co‐creation of experiences. The TEN framework absorbs value as experience logic in tourism marketing. Its uniqueness illustrates structuring processes and includes consumers/tourists in the service management. A theoretical explorative technique based on
Sfandla, Chouki, Bj?rk, Peter
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Value Co-Creation through Technology-Mediated Experiences
2023Value co-creation can enhance the competitiveness of tourism businesses and destinations. However, traditional notions of value co-creation, emphasising the co-creation of value between tourists and providers, have been challenged by technologies which empower tourists to interact with multiple actors across physical, virtual, and blended spaces, thus ...
Shasha Liu +2 more
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Store experience and co‐creation: the case of temporary shop
International Journal of Retail & Distribution Management, 2012PurposeThe purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in Italy and to analyze its value co‐creation potential.Design ...
RUSSO SPENA, TIZIANA +3 more
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Sharing co-creation experiences contributes to consumer satisfaction
Online Information Review, 2017Purpose The purpose of this paper is to analyze the effects of sharing co-creation experiences on consumers’ behavioral intentions. Increasingly often, companies interact with consumers and involve them in value co-creation, especially in the virtual environment, while more and more consumers tend to share their experiences and their related emotions ...
Rocío Alarcón López +2 more
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Avatar-based innovation: Consequences of the virtual co-creation experience
Computers in Human Behavior, 2010Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants.
Thomas Kohler 0002 +3 more
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Towards Understanding Customer Co-creation Experience for Mass Customization
2020Mass-Customization (MC) has been considered to answer diversifying customer needs and reshape the consumer product market. However, after about two decades of trials, MC has been largely far from success in practice. One of the major reasons for this is considered to be a lack of user engagement with customized products and the customization process ...
Mehmet Özdemir +6 more
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Gamification as a platform for brand co-creation experiences
Journal of Brand Management, 2017This study is aimed at establishing a connection between brand gamified experiences and brand value co-creation, based on a literature review and insights from exploratory research. Consumers’ motivations to get involved with gamified experiences and their impact on consumer engagement and brand experience are analyzed.
Helena Nobre, André Ferreira
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