Results 271 to 280 of about 291,738 (296)

The Potential of Student Co-Creation in Extracurricular Experiences

Marketing Education Review, 2018
Given trends in the marketing literature, marketing education is attempting to innovate to enhance its value proposition.
Kevin Celuch, Dinko Bačić, Manfen W Chen, Jeanette Maier-Lytle, Jack Smothers   +4 more
openaire   +1 more source

Co-creation of tourist experiences: a literature review

Current Issues in Tourism, 2015
This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist's perspective, highlighting the importance of active participation and interaction.
Ana Cláudia Campos, Júlio Mendes, Patrícia Oom do Valle, Noel Scott   +3 more
openaire   +2 more sources

Introduction to Service Experience and Co-creation

2016
The importance of creating superior service experience with the ultimate aim of customer satisfaction and loyalty has received researchers and practitioners’ attention (Klaus and Maklan 2012). Moreover, service dominant logic underscores the importance of customer experience because of the experiential nature of value (Vargo and Lusch 2008).
openaire   +1 more source

The co-creation of gamified fitness experiences

2017
This thesis aims to investigate the different motivations of fitness technology users. Specifically, this thesis examines technology-based fitness experiences and the motivations and value that users derive from these experiences. Three literature streams are used to explain user engagement in technology-based fitness experiences: experience marketing,
openaire   +2 more sources

Co-creation Experiences and Experiencescape

2022
Mariana Carvalho, Elisabeth Kastenholz, Maria João Carneiro   +2 more
openaire   +1 more source

Understanding and advancing service experience co-creation

Journal of Service Management, 2015
Elina Jaakkola, Anu Helkkula, Leena Aarikka-Stenroos   +2 more
openaire   +3 more sources

Co-creation of tourism experiences

2020
Mine Inanc, Metin Kozak
openaire   +1 more source

Food and Wine Co-creation Experiences

2022
Susana Rachão, Zélia Breda
openaire   +1 more source

‘Co-creation’ The experiences of student researchers in a ‘co-creation assessment project’ with academic staff.

2017
Delivered to ULTAs 2017 Conference entitled Transformative & Co-created Education & 21st Century ...
Crisp, Annette, Hine, Jean, Quinlan, Christina, Turgoose, Di   +3 more
openaire   +1 more source

A process perspective on experience co-creation: How pre-trip involvement prompts destination loyalty

Tourism Management, 2023
Limei Cao, Dengming Xie
exaly