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Gamification as a platform for brand co-creation experiences
Journal of Brand Management, 2017This study is aimed at establishing a connection between brand gamified experiences and brand value co-creation, based on a literature review and insights from exploratory research. Consumers’ motivations to get involved with gamified experiences and their impact on consumer engagement and brand experience are analyzed.
Helena Nobre, André Ferreira
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The Potential of Student Co-Creation in Extracurricular Experiences
Marketing Education Review, 2018Given trends in the marketing literature, marketing education is attempting to innovate to enhance its value proposition.
Kevin Celuch +4 more
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Co-creation of tourist experiences: a literature review
Current Issues in Tourism, 2015This paper reviews the literature concerning co-creation of tourism experiences. It analyses the theoretical underpinnings of co-creation and discusses key dimensions of the concept from the tourist's perspective, highlighting the importance of active participation and interaction.
Ana Cláudia Campos +3 more
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Introduction to Service Experience and Co-creation
2016The importance of creating superior service experience with the ultimate aim of customer satisfaction and loyalty has received researchers and practitioners’ attention (Klaus and Maklan 2012). Moreover, service dominant logic underscores the importance of customer experience because of the experiential nature of value (Vargo and Lusch 2008).
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The co-creation of gamified fitness experiences
2017This thesis aims to investigate the different motivations of fitness technology users. Specifically, this thesis examines technology-based fitness experiences and the motivations and value that users derive from these experiences. Three literature streams are used to explain user engagement in technology-based fitness experiences: experience marketing,
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Understanding and advancing service experience co-creation
Journal of Service Management, 2015Elina Jaakkola +2 more
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Co-Creation Experience of Customers and Brand Loyalty
SSRN Electronic Journal, 2017The intent of this study is to investigate the relationship between co-creation experience and two-dimensional (attitudinal and behavioral) brand loyalty and to validate the six dimensional co-creation experience scale in the hotel and restaurant services business settings.
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