Going viral: How social and personal motivations drive emotional engagement and consumer online brand-related activities. [PDF]
In today's digital marketing landscape, viral brand campaigns succeed when consumers actively engage with and share brand messages across their social networks.
Thi Cam Tu Dinh, Yoonjae Lee
doaj +2 more sources
How the Cobra Got Its Flesh-Eating Venom: Cytotoxicity as a Defensive Innovation and Its Co-Evolution with Hooding, Aposematic Marking, and Spitting [PDF]
The cytotoxicity of the venom of 25 species of Old World elapid snake was tested and compared with the morphological and behavioural adaptations of hooding and spitting. We determined that, contrary to previous assumptions, the venoms of spitting species
Nadya Panagides +25 more
doaj +8 more sources
Ritualistic Male–Male Combat of the Northern King Cobra (Ophiophagus hannah) in Thailand [PDF]
Ritualistic male–male combat is exhibited by several snake species, and is accepted as a given natural history trait for king cobras. However, there are no detailed accounts of combat behavior in king cobras in the primary literature, despite this ...
David Roman Bontrager +5 more
doaj +2 more sources
Climate change and the increase of human population will threaten conservation of Asian cobras
Asian cobras (genus Naja) are venomous snakes distributed from the Middle East to Southeast Asia. Because cobras often live near humans settlements, they are responsible for a large part of snakebite incidents and as such pose a challenge for public ...
Mohammad Abdul Wahed Chowdhury +1 more
exaly +2 more sources
Cobra Deities and Divine Cobras: The Ambiguous Animality of Nāgas [PDF]
In South Asia, cobras are the animals most dangerous to humans—as humans are to cobras. Paradoxically, one threat to cobras is their worship by feeding them milk, which is harmful to them, but religiously prescribed as an act of love and tenderness
Gerrit Lange
doaj +2 more sources
The bigger the threat, the longer the gaze? A cross-cultural study of Somalis and Czechs [PDF]
High fear reaction, preferential attention, or fast detection are only a few of the specific responses which snakes evoke in humans. Previous research has shown that these responses are shared amongst several distinct cultures suggesting the evolutionary
Iveta Štolhoferová +11 more
doaj +2 more sources
Quantifying venom in African snakes: Insights into protein content, yield and body size associations [PDF]
Snake venoms are complex mixtures primarily composed of toxic proteins used during prey capture and defence. There is limited knowledge concerning the protein concentration of snake venom and the biases of different protein determination methods.
Stephanie French +8 more
doaj +2 more sources
“I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value [PDF]
Purpose – Few studies have explained how and when consumers are willing to engage in online brand-related activities (COBRAs). This study examines the role of brand love in a consumer’s decision to engage in online brand-related activities, considering ...
Sandra Castro-González +2 more
exaly +2 more sources
Identification of antigenic proteins from the venom of Malaysian snakes using immunoprecipitation assay and tandem mass spectrometry (LC-MS/MS) [PDF]
Snake envenomation poses a significant risk to Malaysians and country visitors. Malaysia witnesses an estimated 650 snake bites per 100,000 population annually.
Preetha Rajendiran +3 more
doaj +2 more sources
The Toxin Diversity, Cytotoxicity, and Enzymatic Activity of Cape Cobra (Naja nivea) Venom [PDF]
“True” cobras (genus Naja) are among the venomous snakes most frequently involved in snakebite accidents in Africa and Asia. The Cape cobra (Naja nivea) is one of the African cobras of highest medical importance, but much remains to be learned about its ...
Tim Lüddecke +10 more
doaj +2 more sources

