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The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry
Sustainability, 2022Cho-I Park, Young Namkung
exaly
CHAPTER 6. Coffee Grading and Marketing
2019In this chapter, coffee grading is understood as defect removal and bean sizing in order to refine the natural quality of the coffee lot and bring it to standards demanded by different markets. This type of grading is performed in three stages – cleaning, sizing, and sorting of defects, usually in this order.
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The role of marketing communication mix on Korean customers' coffee shop brand evaluations
Journal of Hospitality and Tourism Insights, 2020Soon-Ho Kim
exaly
Consumer preferences for the marketing of ethically labelled coffee
International Marketing Review, 2005Patrick De Pelsmacker
exaly

