Results 251 to 260 of about 1,951,229 (376)

Examining Gender and Cultural Influences on Customer Emotions

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding consumer emotional experiences on e‐commerce platforms is crucial for businesses seeking to enhance customer engagement and personalization. Recent research has demonstrated that these experiences are more intricate and diverse than previously examined, encompassing a wider range of discrete emotions and spanning multiple ...
Vinh Truong
wiley   +1 more source

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim   +3 more
wiley   +1 more source

Categorization and Labeling of Red Variations in Lip Makeup

open access: yesColor Research &Application, EarlyView.
ABSTRACT The color cosmetic industry lacks a standardized and universally accepted system for practical color communication, posing significant challenges. This study addresses these challenges by categorizing and labeling variations of red in lip makeup.
Boram Kim   +3 more
wiley   +1 more source

Correction: Language aptitude is related to the anatomy of the transverse temporal gyri. [PDF]

open access: yesBrain Struct Funct
Ramoser C   +5 more
europepmc   +1 more source

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