Color preference - Open Access .click

Perceptual and Motor Skills, 1976
Color preference was tested by showing 6 colored objects to one adult gibbon. The subject demonstrated both color and position preferences on a modified Wisconsin General Test Apparatus. The blue object and, during some conditions, responses to the subject's right were most preferred.
G, Wilson, J, Danco
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Color Preference and Arousal

Perceptual and Motor Skills, 1975
Virginia Commonwealth University Heiss' theory of the relationship between color and arousal (in Schaie & Heiss, 1964) suggests that color not only has an effect on an individual's level of arousal but also that an individual's typical arousal level plays a role in determining color preference. Colors are grouped into three categories of arousal value:
J F, Hooke, K J, Youell, M W, Etkin
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Color Eroticism and Color Preference

Perceptual and Motor Skills, 1978
In reviewing the rather massive body of color preference research during the past century it appears that little attention has been given to the sexual properties of colors. The sexually stimulating effect of colors and the erotic connotations carried may be an important effect in its own right or it may influence ratings of color preference.
Dennis L. Henry, Keith W. Jacobs
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humans
color
female

male
color perception
10. no inequality

adult
choice behavior
4. education