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Seasonal Variations in Color Preference
Cognitive Science, 2016AbstractWe investigated how color preferences vary according to season and whether those changes could be explained by the ecological valence theory (EVT). To do so, we assessed the same participants’ preferences for the same colors during fall, winter, spring, and summer in the northeastern United States, where there are large seasonal changes in ...
Karen B. Schloss +4 more
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Anxiety and Color Saturation Preference
Perceptual and Motor Skills, 1992The relationship between personality characteristics and color preference was investigated. Of 49 women and 17 men, 30 individuals scoring above the mean on an anxiety scale preferred significantly less saturated colors than 36 individuals scoring below the mean.
S R, Ireland +2 more
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Human preference for individual colors
SPIE Proceedings, 2010Color preference is an important aspect of human behavior, but little is known about why people like some colors more than others. Recent results from the Berkeley Color Project (BCP) provide detailed measurements of preferences among 32 chromatic colors as well as other relevant aspects of color perception.
Stephen E. Palmer, Karen B. Schloss
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An Operational Definition of Color Preference
The Journal of Psychology, 1964(1964). An Operational Definition of Color Preference. The Journal of Psychology: Vol. 57, No. 1, pp. 195-199.
J B, EICHER, P M, DECKER, M L, SHIPLEY
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Colors and Emotions: Preferences and Combinations
The Journal of General Psychology, 1995Within three age groups (7-year-old children, 11-year-old children, and adults), preferences for colors and emotions were established by means of two distinct paired-comparison tasks. In a subsequent task, participants were asked to link colors to emotions by selecting an appropriate color.
M M, Terwogt, J B, Hoeksma
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Color Contrast and Color Preference
Empirical Studies of the Arts, 1999This article attempts to put the science of color preference on a firm theoretical footing. A model of color contrast, in which the perceived color of an area is influenced by the surrounding colors, is proposed. It is based on double opponent cells, neural units which respond preferentially to one of the four opponent colors, blue, yellow, red, and ...
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Color Preferences Differ with Variations in Color Perception
Trends in Cognitive Sciences, 2015A recent study demonstrates that color preferences of red-green dichromats differ systematically from color preferences of typical trichromatic observers. These differences can be partially explained by variations in cone-opponent mechanisms of dichromatic and trichromatic observers, but they may also be explained from an ecological perspective.
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NOTE ON COLOR PREFERENCE AND COLOR VISION TEST PERFORMANCE
Perceptual and Motor Skills, 1989The incidence of color deficient vision was investigated using the Pseudo-Isochromatic Plates on a relatively large and representative group. in the sample of 112 adults aged 20 to 80 yr. and comprised of 53% women and 12% minorities, 8% of men and 3% of women were color deficient. Over-all performance indicated no effects for sex or race. Nearly half
L W, Buckalew, N M, Buckalew, S, Ross
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Color Preferences of Art Students: Surface Colors. I
Perceptual and Motor Skills, 1974In a previous study with imagined colors (Götz & Götz, 1974) our aim was to test the statistical significance of the frequency distribution over the categories of a given preference scale, separately for each single color. For art students only red and blue were “pleasant,” while gray and pink were “unpleasant” colors, black and white counted as ...
K O, Götz, K, Götz
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Ecological Valence and Human Color Preferences
Color and Imaging Conference, 2010Aesthetic response to color is an important aspect of human experience, but little is known about why people like some colors more than others. Previous research suggested explanations based on sensory physiology and color-emotions. In this chapter we propose an ecological valence theory based on the hypothesis that color preferences are caused by ...
Stephen E. Palmer, Karen B. Schloss
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