Results 201 to 210 of about 4,727 (265)

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu   +3 more
wiley   +1 more source

A comic-based body image intervention for adolescents in semi-rural Indian schools: A randomised controlled trial. [PDF]

open access: yesInt J Clin Health Psychol
Lewis-Smith H   +5 more
europepmc   +1 more source

Breaking the cycle of parasitic diseases with edutainment: The intersection of entertainment and education. [PDF]

open access: yesPLoS Negl Trop Dis
Arshad MF   +13 more
europepmc   +1 more source

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