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Perceptions and behavior-related intentions of consumers in smartphone-based mobile commerce [PDF]
Research background: This article presents an empirical study carried out to evaluate and analyze perceptions and behavior-related intentions of consumers in smartphone-based mobile commerce globally.
Horga Maria Gabriela+2 more
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Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms
In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online.
Yudiyanto Joko Purnomo
semanticscholar +1 more source
Access of Discharged Schizophrenia Patients to Employment and Association Memberships in Turkey [PDF]
Background: Patients with schizophrenia can experience a deteriorated performance in many of the skills needed in daily life, the workplace, the family circle, or in social interactions.Objective: This definitive study used comparison to evaluate the ...
Nermin Gürhan+2 more
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The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the digital ...
Yunpeng Yang, Nan Chen, Hongmin Chen
semanticscholar +1 more source
Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia
This study aims to determine the impact of the COVID-19 pandemic on the Indonesian economy. Until this research was written, 93 countries were found infected with COVID-19.
Dito Aditia Darma Nasution+2 more
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Science and the City: Spaces and geographies of Metropolitan Science
The Metropolitan Science research project, based at the University of Kent from 2017–2020 and designed to run alongside the Science City gallery project, explores the significant place of craft, trade and commercial institutions in the development of ...
Rebekah Higgitt+2 more
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Objective: To evaluate the characteristics of medicinal plants traded in different popular markets of Lima Metropolitan Area and their effects on the environment and public health.
Jesús Silva Alarcón+3 more
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Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach
The COVID-19 pandemic has impacted consumers’ lives and their shopping patterns, leading them towards mobile commerce. To address current shopping circumstances, an adapted UTAUT2 model aims to integrate trust and perceptions of the effects of the COVID ...
Simona Vinerean+3 more
semanticscholar +1 more source
Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy.
Huang Xiang+4 more
semanticscholar +1 more source
Sensory marketing in the women's fashion sector: The smell of the shops in Madrid
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ...
Cristobal Fernandez Muñoz+2 more
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