Results 251 to 259 of about 12,551 (259)

Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention

Journal of Consumer Marketing, 2001
Lluís G Renart
exaly  

Competitive Density and the Customer Acquisition–Retention Trade-Off

Journal of Marketing, 2008
Glenn Voss, Zannie Giraud Voss
exaly  

DEALING WITH COMPETITION: AN APPROACH FROM THE PERSPECTIVE OF CUSTOMER VALUE

2008
openaire   +2 more sources

A Customer‐based Competitive Analysis for Logistics Decisions

International Journal of Physical Distribution and Logistics Management, 1990
Arun Sharma, Douglas Lambert
exaly  

Value Implications of Customer Relationship Management Systems Under Competition*

SSRN Electronic Journal, 2008
Zhu Liu, Sean Xu, Xiaona Zheng
openaire   +1 more source

The Future of Competition: Co‐Creating Unique Value with Customers

Journal of Product & Brand Management, 2005
openaire   +1 more source

The nexus between CRM and competitive advantage: the mediating role of customer loyalty

Nankai Business Review International
Mírzá Mohammad Didarul Alam, Rashed Al Karim   +1 more
exaly  

Elevating customer competitiveness: The synergistic role of value-based selling and customer success management

Industrial Marketing Management
Richa Chugh, Mark P. Leach, Stephanie Oneto   +2 more
openaire   +1 more source

Customer‐centred growth: five strategies for building competitive advantage

Managing Service Quality, 1996
exaly