Marketing and logistic support of Ukrainian regional markets for innovative products distribution [PDF]
, 2018 Виконано інтегральну оцінку маркетингового забезпечення та рівня логістичного потенціалу регіональних ринків України за запропонованою структурою на основі визначення сутності маркетингових ресурсів та логістичного потенціалу регіонів, що відображає їх спрямованість на формування ефективної політики розподілу інноваційної продукції промислових ...
Bilovodska, Olena Anatoliivna +2 more
core +5 more sources
Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF) [PDF]
Економіка та управління АПК, 2021 The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development.
Varchenko О.М. +3 more
doaj +1 more source
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source
Market of Organic Products in Regions: Distribution Channels and Development Strategy [PDF]
Экономика региона, 2020 The development of distribution channels in the Republic of Crimea can enhance forming a regional market for organic products. In this regard, we proposed and tested a methodology for studying consumer loyalty to distribution channels.
Olga Borisovna Yarosh +1 more
doaj +1 more source
Marketing and Logistics Model of Distribution in the Food Market [PDF]
Problemi Ekonomiki, 2019 The aim of the article is identifying the nature and characteristics of distribution in the food market and justifying the use of marketing and logistics distribution models for manufacturers and commercial intermediaries of food products.
Pchelianska Halyna O.
doaj +1 more source
Assessing multisensory attributes of malt drinks and consumer purchase decisions in South-Eastern Nigeria [PDF]
Innovative Marketing, 2020 Competition has increased due to the proliferation of different brands of malt drinks in Nigeria. Thus, manufacturers and brand managers of malt drinks need to explore strategic approaches to acquiring and retaining their customers.
John C. Anetoh +4 more
doaj +1 more source
Global Health Action, 2022 Background Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate.
Catherine Pereira-Kotze +5 more
doaj +1 more source
SOME ELEMENTS OF SPECIFICITY OF THE MARKETING IN THE HEALTHCARE FIELD
Studies and Scientific Researches: Economics Edition, 2020 The present paper aims to present some of the specific aspects of marketing in the healthcare field (with strict reference to the products intended for human consumption), in relation to other fields.
Laura Catalina Timiras
doaj +1 more source
The role of installers for thermo-technical installations when buying gas boilers [PDF]
Marketing (Beograd. 1991), 2013 This study presents the research of role installers for thermo-technical installations when buying gas boilers in the Serbian market. Considering the fact that installers are significantly different, they are grouped by specific, relevant characteristics.
Jovičić Dragoljub
doaj +1 more source
MARKETING APPROACH TO E-DISTRIBUTION OF MODERN BANKING PRODUCTS [PDF]
Ekonomika, 2015 Modern technological progress changes the way of business and have great impact on business effectiveness and efficiency. Influence of Internet on banking is huge and a lot of banks are motivated to change business strategy in order to keep the competitiveness in the modern market.
Mihić, Svetlana +5 more
openaire +2 more sources