Results 1 to 10 of about 63,637 (170)
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
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Market of Organic Products in Regions: Distribution Channels and Development Strategy [PDF]
Экономика региона, 2020 The development of distribution channels in the Republic of Crimea can enhance forming a regional market for organic products. In this regard, we proposed and tested a methodology for studying consumer loyalty to distribution channels.
Olga Borisovna Yarosh +1 more
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Global Health Action, 2022 Background Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate.
Catherine Pereira-Kotze +5 more
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SOME ELEMENTS OF SPECIFICITY OF THE MARKETING IN THE HEALTHCARE FIELD
Studies and Scientific Researches: Economics Edition, 2020 The present paper aims to present some of the specific aspects of marketing in the healthcare field (with strict reference to the products intended for human consumption), in relation to other fields.
Laura Catalina Timiras
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The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Tržište, 2022 Purpose – Shopper marketing stands, shelves, and product exposure are types of shopper marketing activities which have the potential to influence the shopping behavior of shoppers and increase revenues for both retailers and manufacturers.
Monika Matušovičová +2 more
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Improvement in Customer Experience Through the Creation of Virtual Brand Communities
Tržište, 2022 Purpose – The paper aims to examine the principles of creating customer experience and analyze a novel application of such principles in virtual brand communities (VBC). The Glossier brand has been chosen for the case study of creating the VBC.
Indrė Baubonytė +2 more
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Distributed Energy Resources: New Markets and New Products [PDF]
Proceedings of the Annual Hawaii International Conference on System Sciences, 2017 The rapid introduction of Distributed Energy Resources (DER) into the retail/distribution sector of the electric power system has raised questions concerning both the economics and control of the power system. This paper presents one market paradigm that builds upon extension of the logic of Locational Marginal Pricing into the distribution level ...
Richard D. Tabors +6 more
openaire +2 more sources
Jurnal Agrisep, 2015 The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of ...
Dwi Lestari +2 more
doaj +1 more source
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
Tržište, 2020 Purpose – The purpose of this paper is to investigate the impact of customer social media engagement (SE) and e-mail engagement (EE) on online service providers’ reputation, customer trust, and loyalty.
Matej Kovač, Vesna Žabkar
doaj +1 more source
Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation
Tržište, 2022 Purpose – The COVID-19 pandemic changed people’s patterns of work and consumption substantially. This paper examines how cultural orientations and personality traits relate to adjustments in consumer behavior during COVID-19.
Dora Gaćeša +2 more
doaj +1 more source