Results 21 to 30 of about 78,116 (315)

Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [PDF]

open access: yesتحقیقات بازار یابی نوین, 2023
The issue of the desire for revenge and avoidance of customers, caused by the feeling of perceived betrayal, is very important in service industries. Compared to hotels with stronger services, those with weaker services are more likely to suffer losses ...
Nasrin Rasouli   +3 more
doaj   +1 more source

Marketing Innovation for MSMEs Products: Building an Affiliate Marketing-Based Website Using the Waterfall Method

open access: yesJournal of International Conference Proceedings, 2023
The advancement of information technology and the internet has significantly impacted the business world, including Micro, Small, and Medium Enterprises (MSMEs).
Ahmad Afandi
semanticscholar   +1 more source

Unlocking the potential of loyalty programs in reference to customer experience with digital wallets [PDF]

open access: yesInnovative Marketing, 2023
The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both ...
Vidushi Vatsa   +2 more
doaj   +1 more source

Exploring women’s exposure to marketing of commercial formula products: a qualitative marketing study from two sites in South Africa

open access: yesGlobal Health Action, 2022
Background Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate.
Catherine Pereira-Kotze   +5 more
doaj   +1 more source

Employee Trust in Management: Evidence from the Greek Private and Public Sectors

open access: yesSymphonya, 2023
In contrast to the vast literature on trust in management, the aspect of employee trust towards managers in Greece is still under researched. This paper aims to fill this gap by exploring the factors which determine employee trust towards managers in the
Vasileios Vlachos   +1 more
doaj   +1 more source

The model of the distribution of oilseed processing products to foreign markets

open access: yesE3S Web of Conferences, 2020
The article presents the results of a study of the world market of oilseeds and products of their processing, regional features of the agro- industrial complex (AIC) of the Krasnoyarsk Territory, as well as the rationale for the development of the region’
N. Pyzhikova   +2 more
semanticscholar   +1 more source

SOME ELEMENTS OF SPECIFICITY OF THE MARKETING IN THE HEALTHCARE FIELD

open access: yesStudies and Scientific Researches: Economics Edition, 2020
The present paper aims to present some of the specific aspects of marketing in the healthcare field (with strict reference to the products intended for human consumption), in relation to other fields.
Laura Catalina Timiras
doaj   +1 more source

Ouverture de ‘New Global Competitive Landscapes’

open access: yesSymphonya, 2023
The continuation of the war in Ukraine and the appearance of the BRICS+ have consolidated some critical issues that appeared at the beginning of the war, including the rise in the prices of energy and food raw materials. In global markets, companies are
Silvio M. Brondoni, Fabio Musso
doaj   +1 more source

Personality and image as predictors of the intention to revisit and recommend tourist destinations [PDF]

open access: yesInnovative Marketing, 2023
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist ...
Jose Joel Cruz-Tarrillo   +2 more
doaj   +1 more source

Distributed Energy Resources: New Markets and New Products [PDF]

open access: yesProceedings of the Annual Hawaii International Conference on System Sciences, 2017
The rapid introduction of Distributed Energy Resources (DER) into the retail/distribution sector of the electric power system has raised questions concerning both the economics and control of the power system. This paper presents one market paradigm that builds upon extension of the logic of Locational Marginal Pricing into the distribution level ...
Richard D. Tabors   +6 more
openaire   +2 more sources

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