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Consumer Behavior Review, 2022 O objetivo principal deste trabalho é analisar as atitudes e intenções de compra em relação ao comércio eletrônico por consumidores de baixa renda com acesso à internet, buscando identificar as crenças, os motivos, as objeções subjacentes e por ...
Luis Gustavo Jucá Bender +1 more
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Celebrating Failure: learning lessons from a leading consumer behavior journal’s retractions
Consumer Behavior Review, 2022 Purpose: A retraction is the removal of a published article from the scientific record. It is an admission of failure. Yet, every retraction, regardless of its cause(s), is instructive.
Salim Moussa
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Impact of integrated marketing communication strategies on choice of higher education institutions [PDF]
Innovative MarketingIn today’s fiercely competitive realm of higher education, Integrated Marketing Communications (IMC) have emerged as a crucial approach for institutions to effectively connect with prospective students. This study examines the influence of IMC strategies
Saumi Roy, Sheelan Misra
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Consumer Behavior Review, 2021 A temática do consumo colaborativo tem ganhado popularidade nos últimos anos não apenas na academia, mas também na sociedade. Assim, as atitudes em relação ao consumo têm mudado, mas pouco ainda se discute na literatura sobre a influência dos valores ...
Miriam Leite Farias +3 more
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MARKET COMPETITION AT THE LEVEL OF AGRICULTURAL PRODUCTS DISTRIBUTION
THE BULLETIN, 2021 The article proved that in the context of European integration, the intensification of competition between producers becomes a major factor of the consolidation and unification of various economic entities, because this is one of the main ways to increase competitiveness, which in turn leads to market concentration.
N. A. Gerasymchuk +3 more
openaire +1 more source
Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination? [PDF]
Innovative MarketingThis study aims to evaluate the impact of virtual reality exposure on Instagram users’ decisions to visit physical locations and their perceptions of the destination.
Karisma Sri Rahayu +3 more
doaj +1 more source
Factors influencing purchase intention of sports drinks and carbonated drinks
Consumer Behavior Review, 2022 Purpose: This study tries to identify the factors that impact a Bangladeshi carbonated drinks and sports drinks consumer if endorsers are used for brand promotion.
Ahnaf Chowdhury Niloy
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Customer support: A cross-industry study of distribution channels and strategies [PDF]
, 1999 Customer support, such as equipment maintenance and repair, is an essential element in the successful marketing of a wide range of products, from computer systems to domestic appliances.
Goffin, Keith
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Project-matrix models of marketing organization [PDF]
Marketing (Beograd. 1991), 2009 Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day.
Gutić Dragutin, Rudelj Siniša
doaj
Produto e ponto de venda: aspectos que influenciam a frequência de compra de carne
Consumer Behavior Review, 2021 Objetivo: O presente estudo tem como objetivo propor um modelo capaz de identificar quais aspectos relacionados à carne e ao ponto de venda influenciam a frequência de compra dos adeptos de carne.
Alberdan José da Silva Teodoro +3 more
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