Marketing and Logistics Model of Distribution in the Food Market [PDF]
Problemi Ekonomiki, 2019 The aim of the article is identifying the nature and characteristics of distribution in the food market and justifying the use of marketing and logistics distribution models for manufacturers and commercial intermediaries of food products.
Pchelianska Halyna O.
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Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [PDF]
تحقیقات بازار یابی نوین, 2022 : The aim of the current research is to investigate the relationship between marketing innovation capability and communication network with brand specific value with the mediating role of cooperation value and customer value.
Hossein Keikha, Aleme Keikha, Mohim Tash
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Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [PDF]
تحقیقات بازار یابی نوین, 2022 The purpose of the present study was to investigate the effects of information technology capabilities on the competitiveness of sports stores with the mediating role of social innovation.
Seyyede Khadije Taghinejad +2 more
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The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [PDF]
تحقیقات بازار یابی نوین, 2022 Social networks based on interaction are shaping companies, brands, and consumers, as many businesses are focusing on introducing and selling products and services nowadays.
Manijheh Haghighinasab, Maedeh Ghasemi
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Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [PDF]
تحقیقات بازار یابی نوین, 2022 Entering export markets allows companies to make more income and take advantage of economies of scale. Benefits of entering international and export markets include accessibility to several different markets for product sales, resources, opportunities in
Samaneh Raeesi Nafchi +2 more
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Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [PDF]
تحقیقات بازار یابی نوین, 2023 The present study aims to identify factors affecting the motivation of game users in social networks and their effect on user attitude and purchase intention.
Reihaneh Alsadat Tabaeeian +1 more
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D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [PDF]
تحقیقات بازار یابی نوین, 2023 Designing a new brand alone is not enough and what measures can be taken to strengthen it is also of great importance. Therefore, the purpose of the present study is to design a model for empowering Iranian brands with an emphasis on open innovation ...
Atosa Sahafzadeh, Mohammad Haghighi
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Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels [PDF]
تحقیقات بازار یابی نوین, 2023 The issue of the desire for revenge and avoidance of customers, caused by the feeling of perceived betrayal, is very important in service industries. Compared to hotels with stronger services, those with weaker services are more likely to suffer losses ...
Nasrin Rasouli +3 more
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Unlocking the potential of loyalty programs in reference to customer experience with digital wallets [PDF]
Innovative Marketing, 2023 The emergence of digital technology has fundamentally transformed how businesses generate value for their customers. One of the critical components of this paradigm shift in digital transformation is improving customer experience, which benefits both ...
Vidushi Vatsa +2 more
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Marketing Strategies in the Development of the Halal Products and Services Industry [PDF]
, 2022 A marketing strategy is a plan that helps a business sell and promote a product or service. The modern world is so diverse and rapidly changing that companies need to constantly adapt to the environment and create conditions for product promotion.
Shakizada Niyazbekova
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