Results 11 to 20 of about 168,000,992 (309)
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
Athletic Looking Sales Personnel: Do Men Buy More from Men?
Tržište, 2020 Purpose – This empirical study explores the influence of physical prominence of t he sales personnel on the purchase behavior of male customers at health supplement and nutraceuticals retail stores.
Raju Rosha, Navdeep Kaur
doaj +1 more source
Improving the Management and Marketing in Elaboration of New Products and Poultry Brands
Scientific Papers Animal Science and Biotechnologies, 2023 The creation of the new products and brands is extremely expensive if it is not apply a performant management in the distribution on the market of the products obtained from birds.
Melania Varga +4 more
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A Method of Estimation of the Distribution Period of a Product in a Market
Behaviormetrika, 1991 It is sometimes difficult to obtain complete life data of products in a market. We take a distribution of beer cases in a market as an example and discuss a method of estimation of the distribution period of a product in a market applying a reliability analysis based on the estimated rate using a logistic model.
Mino, Tairai +2 more
openaire +1 more source
Herbal products: Marketing strategies and legislation [PDF]
, 2009 Marketing of herbal products in the European Union (EU) has been regulated under national legislation for years, leading to differences in legal status of these herbal products.
Hooyenga, P.A. +2 more
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Marketing mix of financial services from the customers perspective
Forum Scientiae Oeconomia, 2017 The aim of this paper is to show tactical marketing in the 5C concept, services perception and consumer behaviour in the financial products market. Primary marketing research was based on the number of 412 respondents.
Veronika Braciníková +1 more
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Tržište, 2020 Purpose – This research aims to evaluate how the effectiveness of advertisements can vary according to three fundamental variables: the time schedule of message receipt, the media, and the type of advertising message used.
Margarita De-Miguel-Guzmán +5 more
doaj +1 more source
A decisão de compra por produtos sustentáveis com base nos fundamentos da economia comportamental
Consumer Behavior Review, 2021 A Economia Comportamental foca na caracterização e análise dos aspectos do comportamento decisório, contra-argumentando a teoria da racionalidade plena.
Luciane Albuquerque Sá de Souza
doaj +1 more source
Selection of marketing channels for the distribution of industrial enterprises’ innovative products [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution.
L.O. Syhyda
doaj
Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment
Tržište, 2020 Purpose – The purpose of this research was to verify actual consumer behavior concerning different beer packaging material and how it influences the perception of beer taste. More precisely, the main aim of the paper was to explore whether beer packaging
Jan Zavodny Pospisil +2 more
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