External labor migration in the context of marketing research (evidence from Russia) [PDF]
Innovative Marketing, 2019 The answer to the question about the labor migrants attraction economic effect on the national economy of the recipient countries remains uncertain.
Yelena B. Yakovleva +2 more
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Jurnal Agrisep, 2015 The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of ...
Dwi Lestari +2 more
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Analysis of cultural values of young Saudi citizens towards segmentation of commercial advertisements [PDF]
Innovative Marketing, 2021 Advertisement, being one of the most effective marketing tools, induces customers to purchase their products and encourages them to behave in a certain way.
Sania Khan
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MARKET COMPETITION AT THE LEVEL OF AGRICULTURAL PRODUCTS DISTRIBUTION
THE BULLETIN, 2021 The article proved that in the context of European integration, the intensification of competition between producers becomes a major factor of the consolidation and unification of various economic entities, because this is one of the main ways to increase competitiveness, which in turn leads to market concentration.
N. A. Gerasymchuk +3 more
openaire +1 more source
Improving the Management and Marketing in Elaboration of New Products and Poultry Brands
Scientific Papers Animal Science and Biotechnologies, 2023 The creation of the new products and brands is extremely expensive if it is not apply a performant management in the distribution on the market of the products obtained from birds.
Melania Varga +4 more
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Marketing mix of financial services from the customers perspective
Forum Scientiae Oeconomia, 2017 The aim of this paper is to show tactical marketing in the 5C concept, services perception and consumer behaviour in the financial products market. Primary marketing research was based on the number of 412 respondents.
Veronika Braciníková +1 more
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Selection of marketing channels for the distribution of industrial enterprises’ innovative products [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution.
L.O. Syhyda
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Marketing research into wine consumption determinants in Vojvodina [PDF]
Marketing (Beograd. 1991), 2013 Until a few decades ago, the market of Vojvodina as a segment of the Serbian market played a crucial role in wine production. Wine consumption in the 1970s amounted to thirty litres per capita, whereas forty years later, it has been reduced to about ...
Salai Suzana +2 more
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Project-matrix models of marketing organization [PDF]
Marketing (Beograd. 1991), 2009 Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day.
Gutić Dragutin, Rudelj Siniša
doaj
Top Management Pledge, An Essential Component of Sustainable Manufacturer-Customer Relationships
Journal of Sustainable Marketing, 2022 This study reviews the role of top management commitment in realizing sustainability goals in interfirm and supply chain relationships. Next, the study employs the resource-based view of the firm to implicate top management commitment as a moderator of ...
Umar Burki, Pervin Ersoy
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