Selection of marketing channels for the distribution of industrial enterprises’ innovative products [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution.
L.O. Syhyda
doaj +1 more source
Project-matrix models of marketing organization [PDF]
Marketing (Beograd. 1991), 2009 Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day.
Gutić Dragutin, Rudelj Siniša
doaj +1 more source
Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF) [PDF]
Економіка та управління АПК, 2021 The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development.
Varchenko О.М. +3 more
doaj +1 more source
Identification and analysis of green marketing components: a qualitative study in dairy industries [PDF]
تعاون و کشاورزی, 2023 Along with the expansion of environmental challenges, the demand for green products has increased significantly, and the companies that produce these products need a deeper understanding of green marketing components.
Masoud Askari +2 more
doaj +1 more source
The influence of loyalty programs on loyal consumer behavior [PDF]
Marketing (Beograd. 1991), 2023 A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers.
Đukić Suzana +2 more
doaj +1 more source
Health in the function of fitness promotion in Serbia [PDF]
Marketing (Beograd. 1991), 2023 Physical exercise is crucial for maintaining good health and well-being. Scientific research on the impact of physical exercise on health is fundamental for advancing our understanding of the subject, informing public health policies, promoting evidence ...
Ratković Milijanka +2 more
doaj +1 more source
Market of Organic Products in Regions: Distribution Channels and Development Strategy [PDF]
Экономика региона, 2020 The development of distribution channels in the Republic of Crimea can enhance forming a regional market for organic products. In this regard, we proposed and tested a methodology for studying consumer loyalty to distribution channels.
Olga Borisovna Yarosh +1 more
doaj +1 more source
Intention of Bangladeshi young girls toward green consumption: A study on private university students [PDF]
Innovative Marketing, 2023 Consumer purchase intentions determine the process of developing green consumption behavior. The demand for environmentally friendly goods has stayed divisive, multifaceted, and particular to each societal setting.
Md. Shariful Haque +4 more
doaj +1 more source
Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations [PDF]
تحقیقات بازار یابی نوین, 2022 Business intelligence is often used as a modifier, especially in times of crisis, but it seems it is not well absorbed and assimilated across organizations that have adopted it, and this is rooted in the institutional theory and high-level theory.
Abolfazl Iravan Tafti +2 more
doaj +1 more source
Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
doaj +1 more source