Introducing a New Banking Product Development Model based on Seed Marketing [PDF]
تحقیقات بازار یابی نوین, 2022 In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry.
Nasser Hamidi +2 more
doaj +1 more source
Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks [PDF]
تحقیقات بازار یابی نوین, 2022 : The aim of the current research is to investigate the relationship between marketing innovation capability and communication network with brand specific value with the mediating role of cooperation value and customer value.
Hossein Keikha, Aleme Keikha, Mohim Tash
doaj +1 more source
Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation [PDF]
تحقیقات بازار یابی نوین, 2022 The purpose of the present study was to investigate the effects of information technology capabilities on the competitiveness of sports stores with the mediating role of social innovation.
Seyyede Khadije Taghinejad +2 more
doaj +1 more source
The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks [PDF]
تحقیقات بازار یابی نوین, 2022 Social networks based on interaction are shaping companies, brands, and consumers, as many businesses are focusing on introducing and selling products and services nowadays.
Manijheh Haghighinasab, Maedeh Ghasemi
doaj +1 more source
Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach [PDF]
تحقیقات بازار یابی نوین, 2022 Entering export markets allows companies to make more income and take advantage of economies of scale. Benefits of entering international and export markets include accessibility to several different markets for product sales, resources, opportunities in
Samaneh Raeesi Nafchi +2 more
doaj +1 more source
Optimization Model of Marketing Distribution Fish Processed Products by Transportation Method
Economic and Social of Fisheries and Marine Journal, 2020 The transportation model is a variation of a linear program developed specifically to problems solve related to transportation and the distribution of products from various sources to various destinations.
H. Riniwati +4 more
semanticscholar +1 more source
Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention [PDF]
تحقیقات بازار یابی نوین, 2023 The present study aims to identify factors affecting the motivation of game users in social networks and their effect on user attitude and purchase intention.
Reihaneh Alsadat Tabaeeian +1 more
doaj +1 more source
IOP Conference Series: Materials Science and Engineering, 2020 Product placement, an advertising technique that precisely promote their products in a non-traditional advertising model, normally through appearances in cinematic and television. Marketing strategy of glowing the product interest is product placement of
Benjapol Worasuwannarak
semanticscholar +1 more source
D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry [PDF]
تحقیقات بازار یابی نوین, 2023 Designing a new brand alone is not enough and what measures can be taken to strengthen it is also of great importance. Therefore, the purpose of the present study is to design a model for empowering Iranian brands with an emphasis on open innovation ...
Atosa Sahafzadeh, Mohammad Haghighi
doaj +1 more source
International Journal of Entrepreneurship and Tourism, 2023 The purpose of this study is to determine the influence of taste, price, and marketing methods on consumer purchasing decisions on flavored ice cube products.
Riesta Devi Kumalasari
semanticscholar +1 more source