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Ouverture de ‘Market-Driven Management’ [PDF]

open access: yesSymphonya, 2001
Over-supplied global markets (i.e. with open competition and with production exceeding the absorption capacity of the demand) show clearly the primacy of product intangible assets (i.e. pre/post sales services, logistics, merchandising, design, packaging,
Jean-Jacques Lambin, Silvio M. Brondoni
doaj   +6 more sources

Market-Driven Management as Entrepreneurial Approach [PDF]

open access: yesSymphonya, 2009
Entrepreneurship is traditionally considered as an ‘outward-looking’ phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts,
Carlo Vallini, Christian Simoni
doaj   +6 more sources

Global Entrepreneurship and Market-Driven Management [PDF]

open access: yesSymphonya, 2008
Global entrepreneurship defines the orientation of the firms in the direction of growing interdependence and integration. On the contrary international entrepreneurship is just a combination of innovative, proactive, and risk seeking behaviour that ...
Antonio Majocchi, Antonella Zucchella
doaj   +5 more sources

Market-Driven Management: the Policy Implications [PDF]

open access: yesSymphonya, 2008
The first policy implication of the diffusion of a Market-Driven Management approach is the same as the spreading of globalization, i.e. the obsolescence of industrial policies as traditionally designed and managed by Nation-States with the established ...
Nicola Bellini
doaj   +5 more sources

Market-Driven Management in Community Events [PDF]

open access: yesSymphonya, 2008
The potential of tourism-based activities to help achieve environmental preservation and conservation has been recognised. Events are frequently identified in plans for destination development and promoted as an attractor for leisure activity visitors.
Antonella Capriello, Giovanni Fraquelli
doaj   +5 more sources

Reverse Logistics and Market-Driven Management [PDF]

open access: yesSymphonya, 2008
The reverse logistics applies to the flow of products and materials in the opposite direction to direct logistics, from the market to the production sites or the specialised centres, where they are sent to be appropriately treated.
Alessandro Gandolfo, Roberto Sbrana
doaj   +5 more sources

Market-Driven Management and Corporate Governance [PDF]

open access: yesSymphonya, 2008
The globalisation of relations between stock markets, issuers of shares and investors, has led to frequent reviews of national rules and regulations, by routes that are consistent with the culture, traditions and market conditions of each country.
Daniela M. Salvioni
doaj   +4 more sources

Ouverture de ‘Market-Driven Management in Global Tourism’

open access: yesSymphonya, 2017
Tourism and other related industries are an inseparable part of globalization in the world economy. Global markets have encouraged the removal of many trade barriers while fostering the free movement of people and know-how across borders that have ...
Silvio M. Brondoni, Simona Franzoni
doaj   +8 more sources

Market-Driven Management, Market Space and Value Proposition [PDF]

open access: yesSymphonya, 2009
In over-supplied markets, companies that have developed market-driven management policies have proved to be able to sustain their proposals, to achieve remunerative income flows and to generate financial resources. A market-driven company is aware of the
Flavio Gnecchi
doaj   +4 more sources

Market-Driven Winners

open access: yesSymphonya, 2001
Who will prosper in today’s environment of rapid and unpredictable change? Some would say that newcomers will have an advantage because they have no history to overcome or earnings to protect. There are many examples of upstarts who have used a superior
George S. Day
doaj   +1 more source

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