Results 51 to 60 of about 167,445,900 (246)
The determinants of hotels' marketing managers' green marketing behaviour [PDF]
, 2010 Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Font, X +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study maps and synthesizes the intellectual structure of sustainability‐oriented leadership research by examining how economic, environmental, and social performance dimensions are addressed across the literature. A cluster‐based systematic literature review was conducted using data from the Scopus and Web of Science databases.
Yaprak Demirsoy +2 more
wiley +1 more source
Energy and New Economic Approach for Nearly Zero Energy Hotels
Entropy, 2019 The paper addresses an important long-standing question in regards to the energy efficiency renovation of existing buildings, in this case hotels, towards nearly zero-energy (nZEBs) status.
Francesco Nocera +3 more
doaj +1 more source
The usage of e – business to improve hotels competitiveness. [PDF]
, 2013 The target of the research: the usage of e – business in hotel sector. The object of investigation: perform the usageo of e – business in hotel sector expert evaluation. Objectives: 1. Describe competitiveness and e - business concepts. 2.
Jakas, Remigijus,
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate environmental communication has become an essential aspect of modern business practices, as stakeholders increasingly demand transparency and accountability regarding sustainability efforts. Within this context, we examine whether firms use environmental communication on X/Twitter to offset weaker relative environmental performance ...
Ivan Russo +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Airports are strategic and environmental nodes in global transport systems where rapid passenger growth challenges capacity, sustainability, and resilience. This study uses anonymized mobile network data to analyze and forecast passenger dynamics at Lisbon Airport, Portugal, linking data‐driven insights to sustainable mobility and ...
João Carlos Ferreira +3 more
wiley +1 more source
Journal of Innovations and SustainabilityPurpose. The aim of the research is to determine the impact of digital marketing on the profitability of classified hotels in Algeria, a topic of significant interest due to the growing importance of digital presence for businesses in the current market.
Ziane Zidane, Soufyane Bouali
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Evaluating the efficiency progress with techomology in a spanish hotel chain
RAE: Revista de Administração de Empresas, 2015 This paper analyzes the changes in the total factor productivity index of a Spanish hotel chain in the period from 2007 to 2010 with the purpose of identifying efficiency patterns for the chain in a period of financial crisis.
Maria Del Rosario González Rodrigues +2 more
doaj
The Role of Business Process Management in Hotel Innovation and Competitiveness
Tourism and HospitalityThis article presents findings from an investigation into the role of business process management and performance measurement in fostering innovation and enhancing competitiveness within hotels in Slovakia. Its aim is to assess the current application of
Lubica Sebova +2 more
doaj +1 more source