Results 221 to 230 of about 9,857 (260)
Some of the next articles are maybe not open access.
Journal of Business & Industrial Marketing, 2023
Purpose Customer orientation (CO) means meeting customers’ needs better than competitors. Competitor orientation means using and acting upon the knowledge of competitors. Thus, the main aim of this study is to analyze the effects of environmental competitiveness on export performance by examining the moderating roles of these variables.
Korhan Arun, Saniye Yildirim Ozmutlu
openaire +1 more source
Purpose Customer orientation (CO) means meeting customers’ needs better than competitors. Competitor orientation means using and acting upon the knowledge of competitors. Thus, the main aim of this study is to analyze the effects of environmental competitiveness on export performance by examining the moderating roles of these variables.
Korhan Arun, Saniye Yildirim Ozmutlu
openaire +1 more source
Why competitors matter for market orientation
European Journal of Marketing, 2009Purpose – This paper aims to investigate whether it is meaningful to decompose market orientation into customer orientation and competitor orientation, and what possible implications this decomposition may have for researchers and business practitioners.Design/methodology/approach – Through a review of existing market orientation research, two of its ...
openaire +2 more sources
2010
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance
Micheels, Eric T. +3 more
openaire +3 more sources
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance
Micheels, Eric T. +3 more
openaire +3 more sources
Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness
Academy of Management Proceedings, 2015Recent research has recognized the importance of alliance and competitor orientations in the success of product innovativeness.
Ya-Hui Lin +3 more
openaire +1 more source
International Journal of Organizational Analysis, 2021
Purpose Competitor orientation (CO) has been considered as a traditional driver of innovation performance (IP), being an important source of innovative ideas. Nevertheless, the slowness of the analytical information processing implicit in CO has been recently questioned in the literature, given the internal ...
José Arias-Pérez +2 more
openaire +1 more source
Purpose Competitor orientation (CO) has been considered as a traditional driver of innovation performance (IP), being an important source of innovative ideas. Nevertheless, the slowness of the analytical information processing implicit in CO has been recently questioned in the literature, given the internal ...
José Arias-Pérez +2 more
openaire +1 more source
2016
Strategic orientations have attracted scholars’ attention across disciplines, and their pros and cons have been studied extensively. However, research has focused more on market orientation than on other strategic orientations and has addressed outcomes of these orientations more than their antecedents.
Dahan Gavriel, Shoham Aviv
openaire +1 more source
Strategic orientations have attracted scholars’ attention across disciplines, and their pros and cons have been studied extensively. However, research has focused more on market orientation than on other strategic orientations and has addressed outcomes of these orientations more than their antecedents.
Dahan Gavriel, Shoham Aviv
openaire +1 more source
African Journal of Development Studies (formerly AFFRIKA Journal of Politics, Economics and Society), 2020
Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor of customer orientation, brand distinctiveness and competitor orientation.
Mudanganyi, Marvelous +3 more
openaire +2 more sources
Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor of customer orientation, brand distinctiveness and competitor orientation.
Mudanganyi, Marvelous +3 more
openaire +2 more sources
Innovation as a Mediator on the Relationship Between Competitor Orientation and SME’s Performance
International Journal of Innovative Research in Education, Technology and Social Strategies, 2023The perspective of literature concerning the relationship existing between the concept of competitor orientation and performance as it relates to Small and Medium Scale Enterprises (SMEs) is indirect; though supported by limited empiricism, despite the literature's mention of the potential for an indirect association.
Anthony Abasido +2 more
openaire +1 more source
Enterprise Social Media and Innovation: The Mediating Effect of Competitor Orientation
2020Using the affordance theory, the study explores the influence of enterprise social media (ESM) utilisation on innovation with the mediating role of competitor orientation. Questionnaires were used to collect data from the service industry in Zimbabwe. Results from the structural equation modelling (SEM) data analysis revealed that there is a positive ...
Magadlene Mpandare, Guoxin Li
openaire +1 more source
Competitor orientation in successful SMEs: an exploration of the impact on innovation
Journal of Strategic Marketing, 2017AbstractThe impact of market orientation on organisational performance has been the subject of many studies illustrating variance with firm size. Although small- to medium-sized enterprises (SMEs) are inherently customer-oriented, research has identified that they have significantly lower levels of competitor orientation than large firms and that ...
Michele O’Dwyer, Audrey Gilmore
openaire +1 more source