Results 231 to 240 of about 10,005 (254)

Enterprise Social Media and Innovation: The Mediating Effect of Competitor Orientation

2020
Using the affordance theory, the study explores the influence of enterprise social media (ESM) utilisation on innovation with the mediating role of competitor orientation. Questionnaires were used to collect data from the service industry in Zimbabwe. Results from the structural equation modelling (SEM) data analysis revealed that there is a positive ...
Magadlene Mpandare, Guoxin Li
openaire   +1 more source

The Performance Implications of Planning, Implementation, and Evolution of Firms' Customer and Competitor Orientations

Journal of Marketing Theory and Practice, 2014
Most studies of the market orientation-performance relationship are cross-sectional and use managerial surveys; this paper explores the impacts of customer and competitor dimensions of market orientation on an objective measure of financial performance, using a quasi-longitudinal analysis of archival and secondary data.
Jeff Foreman, Naveen Donthu, Steve Henson, Amit Poddar   +3 more
openaire   +1 more source

Strategic Orientations as Drivers of Marketing Capabilities in SMEs: The Role of Competitor, Innovation, and Customer Orientation

Journal of System Management,1(1),
Moussavi Neghabi, Seyed Mojtaba, Anoosheh, Morteza   +1 more
openaire   +1 more source

Optimizing the technical preparation of orienteering competitors

2020
The dissertation concerns the problem about the technical preparation of orienteering competitors. Specificity of the sport is that the competitor has to think and take correct decisions during running at high speed and also to regulate his running speed based on the technical difficulty of the course. Orienteering requires not only good physical shape
openaire   +1 more source

Competitor Orientation, New Venture Performance, and the Mediating Role of Organizational Legitmacy

Academy of Management Proceedings, 2012
Given that new ventures are facing legitimacy constraints, the present article combines competitor orientation and the organizational legitimacy perspective to propose that a U-shaped curvilinear r...
Yunzhou Du, Yuli Zhang, Bing Ren
openaire   +1 more source

Measuring the purpose of firms' customer and competitor-oriented activities

2007
Se ...
openaire   +1 more source

The Effect of Marketing Ethics as a Moderator on the Relationship Between Competitor Orientation and SMEs’ Performance in Saudi Arabia

SAGE Open, 2022
Mohammed A Al-Hakimi
exaly  

Competitor orientation and SME performance in competitive environments: the moderating effect of marketing ethics

Journal of Entrepreneurship in Emerging Economies, 2023
Mohammed A Al-Hakimi, Murad Baqis Hasan, Dhanraj Sharma   +2 more
exaly  

Competitor orientation and value co-creation in sustaining rural New Zealand wine producers

Journal of Rural Studies, 2020
James M Crick, Dave Crick, Natalie Tebbett   +2 more
exaly  

The metamorphosis of Revolut: from travel - oriented fintech to direct competitor

Tutora: Luz Parrondo ...
Aguiló Llabrés, Auba, Barrionuevo García, Daniela, Rico Fernández, Sofía, Romero de Blas, Carla   +3 more
openaire   +1 more source