Results 221 to 230 of about 10,005 (254)
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Innovation as a Mediator on the Relationship Between Competitor Orientation and SME’s Performance
International Journal of Innovative Research in Education, Technology and Social Strategies, 2023The perspective of literature concerning the relationship existing between the concept of competitor orientation and performance as it relates to Small and Medium Scale Enterprises (SMEs) is indirect; though supported by limited empiricism, despite the literature's mention of the potential for an indirect association.
Anthony Abasido +2 more
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Entrepreneurial and Market Orientation: The bridging role of Proactive Competitor Orientation
Academy of Management Proceedings, 2018Proactive Competitor Orientation is conceptually and empirically the most underdeveloped component of strategic orientation.
Anja Schulze, Janell Townsend
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Competitor orientation in successful SMEs: an exploration of the impact on innovation
Journal of Strategic Marketing, 2017AbstractThe impact of market orientation on organisational performance has been the subject of many studies illustrating variance with firm size. Although small- to medium-sized enterprises (SMEs) are inherently customer-oriented, research has identified that they have significantly lower levels of competitor orientation than large firms and that ...
Michele O’Dwyer, Audrey Gilmore
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International Journal of Organizational Analysis, 2021
Purpose Competitor orientation (CO) has been considered as a traditional driver of innovation performance (IP), being an important source of innovative ideas. Nevertheless, the slowness of the analytical information processing implicit in CO has been recently questioned in the literature, given the internal ...
JOSÉ Arias-Perez +2 more
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Purpose Competitor orientation (CO) has been considered as a traditional driver of innovation performance (IP), being an important source of innovative ideas. Nevertheless, the slowness of the analytical information processing implicit in CO has been recently questioned in the literature, given the internal ...
JOSÉ Arias-Perez +2 more
exaly +2 more sources
Development of model integrating determinants of job performance and competitor orientation
International Journal of Indian Culture and Business Management, 2017Sumi Jha, Som Sekhar Bhattacharyya
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Why competitors matter for market orientation
European Journal of Marketing, 2009Purpose – This paper aims to investigate whether it is meaningful to decompose market orientation into customer orientation and competitor orientation, and what possible implications this decomposition may have for researchers and business practitioners.Design/methodology/approach – Through a review of existing market orientation research, two of its ...
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2010
Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance
Micheels, Eric T. +3 more
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Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance
Micheels, Eric T. +3 more
openaire +3 more sources
2016
Strategic orientations have attracted scholars’ attention across disciplines, and their pros and cons have been studied extensively. However, research has focused more on market orientation than on other strategic orientations and has addressed outcomes of these orientations more than their antecedents.
Dahan Gavriel, Shoham Aviv
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Strategic orientations have attracted scholars’ attention across disciplines, and their pros and cons have been studied extensively. However, research has focused more on market orientation than on other strategic orientations and has addressed outcomes of these orientations more than their antecedents.
Dahan Gavriel, Shoham Aviv
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Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness
Academy of Management Proceedings, 2015Recent research has recognized the importance of alliance and competitor orientations in the success of product innovativeness.
Ya-Hui Lin +3 more
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Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
Marketing Science, 2013Recognizing that initial public offerings (IPOs) represent the debut of private firms on the public stage, this study investigates how pre-IPO customer and competitor orientations (CCOs) affect IPO outcomes. Building on information economics, we propose that CCOs influence investors' sentiments toward an IPO and that both IPO-specific variables (which ...
Alok R Saboo, Rajdeep Grewal
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