Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center. [PDF]
PLoS ONE, 2023 With the concept of "healthy lifestyle" deeply rooted in people's minds, the sports service industry is thriving, which has resulted in intense competition. The sports service industry must improve its service quality to be competitive.
Shi Qi Xu +4 more
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Abusive Supervision, Affective Commitment, Customer Orientation, and Proactive Customer Service Performance: Evidence From Hotel Employees in China [PDF]
Frontiers in Psychology, 2021 Abusive supervision is quite common in the service industry. Employees’ proactive customer service performance is essential for the long-term development of service enterprises.
Dexia Zang, Chang Liu, Yan Jiao
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Sains Manajemen, 2017 The empirical investigation examines the influence of customer orientation and competitive orientation to customer satisfaction mediating with salesperson customer orientation in Smart Telecom company.
Yoga Adiyanto, Deni Sunaryo
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Effect of Nurses' Emotional Labor on Customer Orientation and Service Delivery: The Mediating Effects of Work Engagement and Burnout [PDF]
Safety and Health at Work, 2018 Background: The emotional labor performed by organization members affects psychological well-being at the individual level, which consequently affects results at the organizational level.
Sang-Sook Han +2 more
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When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation [PDF]
Journal of the Academy of Marketing Science, 2010 Is a customer orientation universally effective for salespeople? Or does its effectiveness depend on the selling situation? While previous research has largely neglected this question, this study investigates contextual influences on the link between customer-oriented behaviors and customer loyalty.
Christian Homburg, Martin Klarmann
exaly +3 more sources
Customer orientation: the interactive effect of role clarity and learning goal orientation [PDF]
Journal of Asian Business and Economic Studies, 2020 Purpose – Customer orientation of service employees relates to customer satisfaction and loyalty, sales growth and business performance. Drawing from conservation of resources (COR) theory, the aim of this study was to test the interactive effects of ...
Klaus J. Templer +2 more
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International management of customer orientation [PDF]
European J. of International Management, 2020 This study investigates the role of customer orientation of service employees (COSE) and its influence on customer satisfaction and on electronic word of mouth (e-WOM), with a focus on international management. An empirical study was conducted amongst hotel customers with a final valid sample of 265 respondents.
González-Porras, J. +3 more
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Cogent Business & Management, 2023 Customer satisfaction is at the heart of any successful business entity. The influence of service quality on the role of customer orientation in achieving greater customer satisfaction in the banking industry from the perspective of customers has not ...
Eric Gonu +3 more
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Customer Orientation: A Literature Review Based on Bibliometric Analysis
SAGE Open, 2022 Rooted in the concept of market orientation, the literature has long affirmed the importance of customer orientation to business success. While a number of literature reviews on customer orientation exist, there is still a need for a thorough ...
Xin Zhao
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Managing customer oriented research [PDF]
International Journal of Technology Management, 2002 Insufficient technology transfer between research and its customers is one of the key weaknesses in industrial R&D. Since knowledge transfer to development and other corporate partners is the only raison d'etre for industrial research, R&D management should place more emphasis on developing the transfer capacity of its researchers. Based on analysis of
Maximilian von Zedtwitz, Oliver Gassmann
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