Results 1 to 10 of about 9,693 (262)

PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

Jurnal Manajemen dan Wirausaha, 2013
The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers.
FX Agus Subroto
doaj  

Data-driven strategic orientation and customer value creation: The mediating role of digital marketing transformation – evidence from Jordanian telecommunications [PDF]

Innovative Marketing
Type of the article: Research Article AbstractIn the face of growing competition, it has become important to understand the role of data-driven strategic orientation in customer value creation.
Ahmad A. M. Alwreikat, Fawwaz Tawfiq Awamleh   +1 more
doaj   +1 more source

Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Entrepreneurial Business and Economics Review
Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance.
Katarzyna Żyminkowska, Izabela Kowalik, Agnieszka Pleśniak   +2 more
doaj   +1 more source

Supervisory Antecedents to the Customer Orientation and Job Satisfaction of Salespeople: An Empirical Investigation

Marketing Management Journal, 1999
This study attempted to identify the relationships of various supervisory behaviors on customer orientation, work related expectancies, and job satisfaction of salespeople.
RAMON A. AVILA, RAGHU TADEPALLI
doaj   +1 more source

Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect

Asia Marketing Journal
The study aimed to analyze jay-customer behavior's impact on service industry employees' job stress to understand the importance of personnel management.
Li Mei Liu, Seong Ho Lee, Jin Choi
doaj   +1 more source

Turning Entrepreneurial Orientation into Performance: The Role of Innovation and Customer Experience in Mountain Tourism [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
This study investigates how entrepreneurial and customer-centered capabilities contribute to the performance of tourism organizations operating in Romanian mountain destinations.
Valeriu Marian Andrei, Mihaela Capatina, Adina Elena Birsan   +2 more
doaj   +1 more source

Market orientation vs. inovativeness of SMEs of Podlaskie province

Business: Theory and Practice, 2015
This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province.
Joanna Ejdys
doaj   +1 more source

The role of a Customer-Oriented Service Culture in influencing Customer Retention in the Hotel Industry. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2017
The purpose of this study was to assess the influence of customer-oriented service culture on customer retention in the Hotel Industry in Rwanda. The study followed a mixed methods design comprising of descriptive, comparative and correlation research ...
Weru Joshua Ngacha, Fwaya Erick Victor Onyango   +1 more
doaj  

The Structural Equation Model of the Relationship between Job Stress, Psychological Well-Being, and Customer Orientation with the Mediating Role of Job Satisfaction among Maskan Bank Employees. [PDF]

Salāmat-i kār-i Īrān
: Background and Aims: Customer orientation plays an important role in the success of organizations as one of the main strategies today. The existing models of customer orientation lack orientation in the psychological field, and this is not enough for ...
Ebrahim Heshmati, Keivan kakabraee
doaj  

Ethical Leadership in LTC: From Caregivers' Customer Orientation to Senior's Satisfaction and Well-Being. [PDF]

J Healthc Leadersh, 2023
Etges M, Coelho A.
europepmc   +1 more source