SALES PERFORMANCE, SALES AND CUSTOMER ORIENTATION: A SYSTEMATIC LITERATURE REVIEW [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 The systematic literature review on sales performance, sales orientation, and customer orientation (SOCO) sheds light on sales success and the importance of measuring and evaluating sales performance using revenue, customer satisfaction, and retention ...
Yotapditya I.
doaj +1 more source
A customer orientation checklist: a model [PDF]
, 2000 A brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the most important component of marketing.
Pacios Lozano, Ana Reyes
core +1 more source
The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons
Frontiers in Human Neuroscience, 2014 Two classic strategic orientations have been found to pervade the behavior of modern salespersons: a sales orientation where salespersons use deception or guile to get customers to buy even if they do not need a product, and a customer orientation where ...
Willem J.M.I. Verbeke +2 more
doaj +1 more source
From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]
, 2015 Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H +16 more
core +1 more source
CUSTOMER ORIENTATION OF THE BANK AS THE BASIS OF THE CUSTOMER-ORIENTED BUSINESS MODEL OF THE BANK
Three Seas Economic Journal, 2022 The main purpose of this study is to deepen the theoretical foundations of defining the content of the concept of "customer focus" and assessing the level of customer focus, as well as to provide a practical perspective on the customer-oriented activities of the bank.
openaire +2 more sources
Customer Orientation in Family Businesses [PDF]
, 2019 The purpose of this article is to investigate customer orientation of service employees (COSE) in family businesses. This study elaborates on the perception and importance of COSE in family-owned companies.
Morales, J. +7 more
core +1 more source
customer- Orientation: The Successful factor of Excellance Organizations [PDF]
مطالعات مدیریت بهبود و تحول, 2004 The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce.
asadolah kordnaeij
doaj
Croatian Economic Survey, 2015 The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová +2 more
doaj +1 more source
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in 'society's doghouse' [PDF]
, 2009 Many have suggested marketing should be at the heart of organisational decision making whilst, coincidentally, lamenting its continued failure to earn strategic sway.
Woodall, T +3 more
core +1 more source
South African Journal of Business Management, 2014 Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD) activities.
B. C.Y. Lee, F. T.C. Kou
doaj +1 more source