Results 21 to 30 of about 344,808 (306)

The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons

open access: yesFrontiers in Human Neuroscience, 2014
Two classic strategic orientations have been found to pervade the behavior of modern salespersons: a sales orientation where salespersons use deception or guile to get customers to buy even if they do not need a product, and a customer orientation where ...
Willem J.M.I. Verbeke   +2 more
doaj   +1 more source

Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses [PDF]

open access: yes, 2008
Drawing on the family-embeddedness perspective on entrepreneurship and the resource-based-view of the firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus product) and firm performance ...
Craig, Justin B.   +2 more
core   +1 more source

customer- Orientation: The Successful factor of Excellance Organizations [PDF]

open access: yesمطالعات مدیریت بهبود و تحول, 2004
The future world in the 21th century is filled with competition,  development of new  arising  markets,  uncertain  environment  factors,  wide  use  of high technology,  customer  -orientation, and expansion  use of commerce.
asadolah kordnaeij
doaj  

Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation

open access: yesCroatian Economic Survey, 2015
The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová   +2 more
doaj   +1 more source

Impact of Firm’s Customer Orientation on Performance:The Moderating Role of Interfunctional Coordination and Employee Commitment [PDF]

open access: yes, 2017
The effect of a firm’s strategic orientation, such as customer orientation, on performance has received research attention; however, knowledge regarding its specific effect on the customer-related performance measures is very limited.
Mohiuddin Babu, Mujahid
core   +1 more source

Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint

open access: yesSouth African Journal of Business Management, 2014
Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD) activities.
B. C.Y. Lee, F. T.C. Kou
doaj   +1 more source

The Social Dynamics of Customer Orientation, Service Quality, and Repurchase Intention in Automotive Dealerships: A PLS-SEM Analysis [PDF]

open access: yesJournal of Applied Structural Equation Modeling
Using a social exchange theory perspective, this study examines the impact of customer orientation on the social dimensions of service quality (assurance, responsiveness, and empathy).
Supa Malakar   +3 more
doaj   +1 more source

A Model of Mixed Strategic Orientations Based on Environment in Achieving a Tough Performance of MSMEs

open access: yesIjtimā'iyya, 2020
This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto   +3 more
doaj   +1 more source

CUSTOMER ORIENTATION OF THE BANK AS THE BASIS OF THE CUSTOMER-ORIENTED BUSINESS MODEL OF THE BANK

open access: yesThree Seas Economic Journal, 2022
The main purpose of this study is to deepen the theoretical foundations of defining the content of the concept of "customer focus" and assessing the level of customer focus, as well as to provide a practical perspective on the customer-oriented activities of the bank.
openaire   +2 more sources

Marketing technologically advanced products [PDF]

open access: yes, 1989
This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust.
Bender, Horst O.
core   +3 more sources

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