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The Role of Attachment Styles in Regulating the Effects of Dopamine on the Behavior of Salespersons
Two classic strategic orientations have been found to pervade the behavior of modern salespersons: a sales orientation where salespersons use deception or guile to get customers to buy even if they do not need a product, and a customer orientation where ...
Willem J.M.I. Verbeke +2 more
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Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses [PDF]
Drawing on the family-embeddedness perspective on entrepreneurship and the resource-based-view of the firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus product) and firm performance ...
Craig, Justin B. +2 more
core +1 more source
customer- Orientation: The Successful factor of Excellance Organizations [PDF]
The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce.
asadolah kordnaeij
doaj
The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová +2 more
doaj +1 more source
Impact of Firm’s Customer Orientation on Performance:The Moderating Role of Interfunctional Coordination and Employee Commitment [PDF]
The effect of a firm’s strategic orientation, such as customer orientation, on performance has received research attention; however, knowledge regarding its specific effect on the customer-related performance measures is very limited.
Mohiuddin Babu, Mujahid
core +1 more source
Studies have suggested the positive effect of customer orientation on superior performance. However, these studies have not shown how to covert customer orientation into superior performance through new product development (NPD) activities.
B. C.Y. Lee, F. T.C. Kou
doaj +1 more source
The Social Dynamics of Customer Orientation, Service Quality, and Repurchase Intention in Automotive Dealerships: A PLS-SEM Analysis [PDF]
Using a social exchange theory perspective, this study examines the impact of customer orientation on the social dimensions of service quality (assurance, responsiveness, and empathy).
Supa Malakar +3 more
doaj +1 more source
This study aims to design a model in achieving superior performance of MSMEs. The mixed strategic orientations of demography, economy and cultural values are used to design this model. The mixed strategic orientations consist of customer, competitor and
Darmanto Darmanto +3 more
doaj +1 more source
CUSTOMER ORIENTATION OF THE BANK AS THE BASIS OF THE CUSTOMER-ORIENTED BUSINESS MODEL OF THE BANK
The main purpose of this study is to deepen the theoretical foundations of defining the content of the concept of "customer focus" and assessing the level of customer focus, as well as to provide a practical perspective on the customer-oriented activities of the bank.
openaire +2 more sources
Marketing technologically advanced products [PDF]
This paper calls for a merger of technology and marketing under a customer value perspective; for an enhancement of the traditional technological innovation orientation of the technology-based firm with a market thrust.
Bender, Horst O.
core +3 more sources

