Results 141 to 150 of about 200 (161)

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Marketing of commercial milk formula: a system to capture parents, communities, science, and policy

Lancet, The, 2023
exaly  

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

MUDANÇAS NO COMPOSTO DE MARKETING DO PROCESSO DE COMPRA DE ALIMENTOS ORGÂNICOS DURANTE A PANDEMIA DO COVID-19

2022
openaire   +1 more source

O impacto do digital na prostituição feminina: uma proposta de análise com base no composto de marketing

A prostituição é fenômeno social e histórico, o seu conceito pode variar dependendo da sociedade e das circunstâncias onde incide, mas ao longo dos tempos tem estado sempre presente ao ponto de ganhar a denominação de profissão mais antiga do mundo. O digital trouxe mudanças para todos os setores da sociedade, para o nosso modo de viver e no caso da ...
openaire   +1 more source