Results 191 to 200 of about 250,170 (209)

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Effects of COVID-19 on hotel marketing and management: a perspective article

International Journal of Contemporary Hospitality Management, 2020
Yangyang Jiang, Jun Wen
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

MUDANÇAS NO COMPOSTO DE MARKETING DO PROCESSO DE COMPRA DE ALIMENTOS ORGÂNICOS DURANTE A PANDEMIA DO COVID-19

2022
openaire   +1 more source

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

O impacto do digital na prostituição feminina: uma proposta de análise com base no composto de marketing

A prostituição é fenômeno social e histórico, o seu conceito pode variar dependendo da sociedade e das circunstâncias onde incide, mas ao longo dos tempos tem estado sempre presente ao ponto de ganhar a denominação de profissão mais antiga do mundo. O digital trouxe mudanças para todos os setores da sociedade, para o nosso modo de viver e no caso da ...
openaire   +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly