Results 51 to 60 of about 283,247 (185)
Pictorial (multimodal) metaphor in printed advertising
Lietuvių Kalba, 2011 The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009).
Saulė Juzelėnienė +1 more
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Evaluation of Conceptual Metaphor Theory [PDF]
مطالعات زبانی و بلاغی, 2018 According to cognitivists Lakoff and Johnson unlike the traditional views, metaphor is not limited to words and language .Metaphor, in this view, is conceptual matter that created at the level of ideas and the human mind. So, metaphor, unlike traditional
Morteza Barati
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Water in the Mencius: Correlative Reasoning, Conceptual Metaphor, and/or Sacred Performative Narrative? [PDF]
, 2023 Boxi Fu
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Le diable se cache dans les mots : une analyse linguistique et cognitive du discours populiste suivie de son application didactique [PDF]
, 2020 The authors propose to analyse the linguistic and conceptual metaphorization of the political life and activity in the language used by the two French populist politicians, Jean-Luc Mélenchon and Marine Le Pen.
Kopeć, Joanna, Przybysz, Aneta
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Conceptual Metaphor “Media is Fire”
Proceedings of the AsiaCALL International Conference, 2023 This study aims to explore the metaphorical concept of "MEDIA AS FIRE" in both Vietnamese and English from the perspective of Cognitive Linguistics. This research utilizes the Metaphor Identification Procedure of the Pragglejaz Group (2007), in conjunction with descriptive approaches, statistical analysis, and classification strategies, to scrutinize ...
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Cognitive Function of Conceptual Metaphors in “The Raw Shark Texts” by Steven Hall
Pitannâ Lìteraturoznavstva, 2019 From the perspective of modern cognitive science the conceptual metaphor reflects the mental aspect of cognition and creation of a new conception of the world.
Aliona Matiychak
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The Application of Metaphor Identification Procedure (Mip) and Conceptual Metaphor in Japanese Poetry [PDF]
, 2017 The aims of this study are to apply the method of the metaphor identification procedure (Pragglejaz Group, 2007) to find out the linguistic metaphors in Japanese poetry, and apply the theory of conceptual metaphor (CMT) (Lakoff & Johnson, 2003) to ...
Pariasa, I. G. (I) +2 more
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Acta Linguistica Asiatica, 2017 As cognitive linguistics puts it, metaphor as a cognitive phenomenon can not be relegated to linguistic expression. Therefore, in order to analyze metaphor in translation, cognitive translation hypothesis investigates its translatability and metaphorical
Rahman VEISI HASAR, Ehsan PANAHBAR
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, 2007 This paper introduces a theory about the role of language in learning physics. The theory is developed in the context of physics students' and physicists' talking and writing about the subject of quantum mechanics.
A. B. Arons +30 more
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The Effect of Valence and Arousal on Spatial Attention
, 2013 Conceptual metaphor theory suggests that to mentally represent abstract concepts we use metaphorical associations to map them onto more concrete constructs (Lakoff & Johnson, 1980; 1999). Using a choice reaction time (CRT) task, Meier and Robinson (2004)
Schaverien, Polly M.
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