Results 81 to 90 of about 292,860 (305)

Peculiarities of Conceptual Metaphor Functioning (on the Material of English Mass Media)

open access: yesИзвестия Южного федерального университета: Филологические науки, 2020
This article considers the features of conceptual metaphor within the legal discourse. The author identifies the main approaches to the study of metaphor, in general, as well as the study of metaphor in the light of conceptual analysis, in particular ...
Ekaterina V. Pikalova
doaj   +1 more source

Metaphorical conceptualizations of marketing [PDF]

open access: yesAnnals of "Spiru Haret". Economic Series, 2010
Currently, the centrality of marketing to enhancing the prosperity of businesses, individuals and even society is an undeniable fact. Marketing has emerged as a field worthy of being investigated by both marketing theorists and practitioners and specialized discourse researchers.
openaire   +2 more sources

Harnessing Cellular Feeling: Epigenetic to Mechanical Memory as a Framework for Stem Cell Manufacturing

open access: yesBiotechnology and Bioengineering, EarlyView.
ABSTRACT Stem cell‐based therapies hold transformative potential for regenerative medicine, yet their progress is constrained by persistent variability in manufacturing and clinical performance. Conventional frameworks such as Quality by Design (QbD), though effective for drugs and biologics, struggle to accommodate the dynamic nature of living cell ...
Mee‐Hae Kim, Masahiro Kino‐oka
wiley   +1 more source

Conceptual metaphor types in oncology

open access: yesIbérica, 2017
In this paper, an analysis of conceptual metaphor types and their relation with cognitive and communicative functions is carried out on a sample of oncology research papers.
Ignasi Navarro Ferrando
doaj  

The Application of Metaphor Identification Procedure (Mip) and Conceptual Metaphor in Japanese Poetry [PDF]

open access: yes, 2017
The aims of this study are to apply the method of the metaphor identification procedure (Pragglejaz Group, 2007) to find out the linguistic metaphors in Japanese poetry, and apply the theory of conceptual metaphor (CMT) (Lakoff & Johnson, 2003) to ...
Pariasa, I. G. (I)   +2 more
core  

Metaphoric coherence: Distinguishing verbal metaphor from `anomaly\u27 [PDF]

open access: yes, 1992
Theories and computational models of metaphor comprehension generally circumvent the question of metaphor versus “anomaly” in favor of a treatment of metaphor versus literal language.
Aarts J.   +31 more
core   +2 more sources

A neuro‐behavioural model of neophobia

open access: yesBiological Reviews, EarlyView.
ABSTRACT Fear can be defined as the internal neurological state that releases a repertoire of behaviours an animal performs to reduce the effect of an aversive factor. Neophobia, the fear of novelty, is a fundamental behavioural trait observed across a wide range of species from arthropods to humans.
Arik Dorfman, Aziz Subach, Inon Scharf
wiley   +1 more source

Eliciting Domain Knowledge Using Conceptual Metaphors: A Case Study from Music Interaction [PDF]

open access: yes, 2014
Interaction design for domains that involve complex abstractions can prove challenging. This problem is particularly acute in domains where the intricate nature of domain-specific knowledge can be difficult for even the most experienced expert to ...
Holland, Simon   +2 more
core   +1 more source

Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma   +3 more
wiley   +1 more source

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